Digital Marketing & Multimedia Designer (Video Content & Social Media)

About the Company & Opportunity

We are a well-established Australian company operating within a specialist industry, delivering premium digital services and online experiences to a highly engaged market. Our business relies heavily on creative storytelling, high-quality visual content, and strategic digital marketing to connect with customers, promote products and services, and strengthen our brand presence across multiple online platforms. As our business continues to grow, we are looking for a creative and detail-oriented Digital Marketing & Multimedia Designer who can bring ideas to life through compelling videos, graphics, and digital campaigns. This is an excellent opportunity for someone who enjoys working in a fast-paced environment where creativity, innovation, and collaboration are highly valued. The successful candidate will play a key role in developing engaging multimedia content, supporting marketing initiatives, and helping drive audience engagement through effective digital marketing strategies.

Key Responsibilities

Video Production & Content Creation (Primary Focus)

• Edit long-form videos, interviews, podcasts, webinars, and other multimedia content into engaging short-form content for social media.
• Produce high-quality reels, shorts, promotional videos, campaign content, highlights, and branded video assets.
• Add captions, motion graphics, transitions, animations, branding elements, and audio enhancements to maximise engagement.
• Optimise video content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Ensure all content maintains a consistent, professional brand identity across all digital platforms.
• Manage multiple video editing projects while meeting deadlines and maintaining high production standards.

Graphic Design

• Design professional marketing materials for digital and print channels.
• Create social media graphics, digital advertisements, promotional banners, email marketing assets, presentations, and branded collateral.
• Produce visually compelling creative assets aligned with company branding and marketing objectives.
• Develop original designs using Adobe Creative Suite rather than relying solely on template-based platforms.
• Collaborate with internal stakeholders to develop creative concepts for campaigns, promotions, and business initiatives.

Social Media Management

• Manage and maintain the company's social media presence across multiple platforms.
• Plan, schedule, and publish content using content calendars.
• Monitor audience engagement and assist with community management.
• Identify opportunities to improve engagement, increase brand awareness, and grow online communities.
• Stay informed on emerging social media trends and best practices.

Paid Media Support

• Assist in executing and optimising Meta advertising campaigns.
• Support paid social campaigns focused on lead generation, audience growth, and brand awareness.
• Monitor campaign performance and recommend optimisation strategies.
• Assist with campaign reporting and return-on-investment (ROI) analysis.
• Work closely with the marketing team to execute digital advertising initiatives.

Marketing Campaign Execution

• Coordinate digital marketing campaigns from planning through execution.
• Develop creative assets supporting product launches, promotional campaigns, events, and marketing initiatives.
• Assist with email marketing campaigns and promotional communications.
• Coordinate campaign timelines and ensure deliverables are completed on schedule.
• Maintain high-quality standards across all marketing activities.

Reporting & Continuous Improvement

• Monitor campaign performance across social media and digital marketing channels.
• Track engagement, audience growth, website traffic, and campaign effectiveness.
• Prepare regular marketing reports with insights and recommendations.
• Identify opportunities to improve content performance, creative workflows, and marketing processes.
• Stay current with emerging digital marketing trends, AI tools, and creative technologies.

Requirements

Required

• Minimum 4 years of experience in Digital Marketing, Multimedia Design, Content Creation, or a similar marketing role.
• Advanced video editing skills supported by a strong portfolio of professional work.
• Professional graphic design experience using Adobe Creative Suite.
• Experience converting long-form content into engaging short-form videos for social media.
• Strong understanding of social media marketing, content strategy, and audience engagement.
• Experience supporting or managing Meta advertising campaigns.
• Excellent copywriting, storytelling, and content creation skills.
• Strong organisational and project management skills with the ability to manage multiple deadlines.
• High attention to detail and commitment to producing polished, high-quality work.
• Excellent written and verbal English communication skills.
• Ability to work independently while collaborating effectively within a remote team.

Preferred

• Experience working in a fast-paced, creative marketing environment.
• Knowledge of email marketing, SEO, and digital analytics.
• Experience using AI-powered tools to improve content production and workflow efficiency.
• Experience creating content for premium brands, marketplaces, events, or consumer-focused businesses is an advantage.
• Familiarity with Australian audiences and communication styles is highly desirable.

Required Tools & Software

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects (Highly Preferred)
• Adobe InDesign (Preferred)
• Meta Business Suite
• Meta Ads Manager
• Google Analytics
• Social media scheduling platforms
• Microsoft 365 or Google Workspace
• AI tools such as ChatGPT, Claude, Adobe Firefly, or similar