Growth Marketing & Lead Specialist (Virtual Assistant)

At Helper Heroes, we’re on a mission to provide exceptional care and support to home care agencies in the U.S. We believe in true partnership where our virtual assistants act as an extension of the care team. Our goal is to ensure a compassionate, innovative, and efficient care experience for clients and families alike.

The Role

We are seeking a high-energy, technically proficient Marketing Unicorn to lead our lead generation and brand awareness efforts. You will be responsible for the entire Lead Lifecycle—from managing Google and Meta Ads to making initial outreach calls and ensuring a hot transfer to our care coordination team. This role requires a rare blend of technical ad management and empathetic communication.

Key Responsibilities

1. Digital Advertising & Traffic

• Manage local search campaigns on Google Ads (SEM), optimize negative keywords, and monitor Cost Per Lead.
• Design and run lead-generation ads on Facebook/Meta Ads, targeting the Sandwich Generation (caregivers aged 45–65).
• Ensure all leads from ads are tracked accurately via CRM and call-tracking software.

2. Social Media & Reputation

• Schedule 3–5 educational posts per week across Facebook, Instagram, and LinkedIn.
• Proactively manage Google Business Profile reviews and respond to community inquiries.
• Engage in local Caregiver Support and Senior Living groups to establish brand authority.

3. Outreach & Lead Management

• Research and call local referral sources (Hospitals, SNFs, Doctors' offices) to set up introductory meetings.
• Handle incoming inquiries via phone/web-chat, providing an empathetic first touch and performing hot transfers for urgent cases. Schedule home assessments for final closing.
• Manage monthly newsletters to our database of past clients and professional partners.

Requirements

• 2-3 years of related experience in Digital Marketing for Healthcare companies in the U.S.
• Fluency in English with exceptional verbal and written communication skills.
• Proven track record in managing Google Ads and Facebook Ads Manager (preferably in home care or healthcare).
• Experience with CRMs (e.g., GoHighLevel, HubSpot), CallRail, and Canva.
• Empathetic sales ability—focused on helping families in crisis rather than closing sales.
• Analytical mindset with comfort in reporting on ROI, CAC (Cost to Acquire a Customer), and conversion rates weekly.

Performance Metrics (KPIs)

• 1 Lead Volume: Number of qualified inquiries per month.
• 2 CPL (Cost Per Lead): Keeping ad spend efficient within target range.
• 3 Review Rating: Maintaining a 5-star rating on Google.
• 4 Appointment Rate: Percentage of leads converted into home assessments.

Why Join Us

• Competitive base pay—highest in the home care industry.
• Opportunity to make a meaningful difference in clients' lives.
• Fun, supportive, and collaborative team environment.