Digital Marketing Analyst

Responsibilities:

Client Research, Reporting, and Analysis:

Support of the following work streams:

• Cleaning and analysis of data to support client reporting deliverables
• Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
• Quantitative and qualitative research to explore questions posed by clients
• Preparation of slides, analytic reports, and other visualizations to illustrate key insights
• Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
• Delivery of benchmarks, trends, and other insights from reporting tools

Paid Social Planning and Buying:

• Work closely with account management colleagues to develop paid social strategies and targets
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
• Manage optimization of campaigns to ensure performance targets are hit

Thought Leadership and Vendor Innovation Support:

Assistance in the development of new methodologies and processes such as:

• Introduction of new practices and cross-functional processes
• Development of new metrics to better illustrate the efficacy of our programs
• Publishing of data trends, industry insights, and other thought leadership pieces

Requirements:

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background
• Strong written communication skills
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
• Media buying or performance marketing experience is a plus
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
• Advanced skills in Google Sheets/Excel

Key Performance Indicators (KPIs):

• Displays passion for data analysis, critical thinking, and storytelling
• Is social media-savvy and familiar with social platforms and influencer marketing
• Illustrates strong attention to detail and thrives in a fast-paced work environment
• Is able to prioritize competing work streams, often with quick turnarounds
• Works collaboratively, yet with a strong drive toward personal accountability
• Is proactive, with the desire to help identify efficiencies, best practices, and opportunities