Digital Marketing, AI & Operations Coordinator

We are a Māori-owned adventure tourism business based in Rotorua, New Zealand, with more than 25 years in the tourism industry. We operate a range of adventure and cultural tourism experiences and are preparing for our busy summer season from November through April. We are looking for a capable, organised, and tech-savvy remote team member who can support our digital marketing, social media, online presence, and day-to-day operational administration. This is a hands-on role for someone comfortable moving between creative marketing tasks, technology, data, and general business administration.

The Role

We’re looking for a Digital Marketing, AI & Operations Coordinator to become an extension of our New Zealand-based team. The role will have four main areas of responsibility:

• Social media and digital content
• Rotorua Combos website and digital channels
• Operational and administrative support
• Email marketing and AI integration

The coordinator will work within established systems and brands, helping us keep our digital channels active, information accurate, and operational workload under control. A strong understanding of tourism and travel language, excellent written English, attention to detail, and respect for Māori and indigenous cultural context are important.

Key Responsibilities

1. Social Media & Content:

• Manage and support content across Facebook, Instagram, TikTok, and YouTube.
• Create, edit, schedule, and publish regular social media content.
• Turn raw GoPro, phone, and guide-captured footage into engaging content.
• Edit short-form video for Reels, TikTok, and YouTube Shorts.
• Assist with longer-form YouTube content where required.
• Maintain and work from an agreed social media content calendar.
• Repurpose content across different platforms rather than creating everything from scratch.
• Help identify strong content opportunities from our existing photo and video library.
• Ensure content is accurate, engaging, on-brand, and culturally appropriate.
• Monitor comments, messages, and engagement where required.
• Assist with reporting on social media performance and identifying what content is working.

2. Website & Social Media:

• Take responsibility for maintaining and growing the digital presence of Rotorua Combos.
• Maintain and update the Rotorua Combos website, keeping product information, pricing, imagery, and links current.
• Upload and update website content as required.
• Manage Rotorua Combos social media channels.
• Create and schedule social content promoting Rotorua experiences and combination products.
• Work with supplied content from tourism partners and operators.
• Support basic SEO and ensure website content is search-friendly.
• Identify outdated or incorrect content and proactively arrange updates.
• Help build Rotorua Combos into a useful digital platform for visitors planning activities in Rotorua.

3. Operational & Administrative Support:

• Monitor and respond to allocated business emails.
• Assist with customer and agent enquiries.
• Complete basic invoicing and invoice administration.
• Enter and maintain accurate business data.
• Update our Master Report and other internal reporting systems.
• Assist with booking and customer data entry.
• Maintain organized digital records and files.
• Assist with online reviews and customer responses where required.
• Complete other routine administrative tasks that can be handled remotely.
• Identify repetitive administrative processes that could be simplified or automated.

4. Email Marketing Support:

• Create and format email newsletters.
• Assist with planning a simple email marketing calendar.
• Prepare promotional emails for products, seasonal campaigns, and special offers.
• Help segment customer and trade databases where appropriate.
• Maintain clean and accurate email lists.
• Track basic newsletter performance such as open rates, click-throughs, and engagement.
• Repurpose existing website and social media content for email campaigns.

5. AI Integration & Process Improvement:

• Use AI tools to assist with social media content and content repurposing.
• Assist with video, image, and written-content workflows.
• Use AI to help draft and improve newsletters, blogs, and website content.
• Identify repetitive administration that could be automated or streamlined.
• Help develop simple AI-assisted workflows for email, reporting, data entry, and marketing.
• Research new AI tools that could save the team time.
• Document successful workflows so they can be repeated by the wider team.
• Look for practical ways to connect our existing systems and reduce double-handling.

We are particularly interested in someone who naturally thinks, “There must be a faster or smarter way to do this.”