Digital Advertising Coordinator

About the Role

Moonshot is seeking an analytical, creative, and detail-oriented digital advertising professional to support the design and implementation of paid media campaigns. These campaigns—across search engines, social media, and other digital platforms—promote violence prevention resources and services to individuals engaging with harmful content online or concerned about harmful behaviors.

The Digital Advertising Coordinator, under the oversight of a Campaigns Manager, will handle the technical setup, management, and maintenance of these campaigns. Responsibilities include:

• Monitoring campaign performance and troubleshooting issues.
• Testing the efficacy of campaign assets (ads, websites).
• Analyzing campaign performance to identify optimization opportunities.

The ideal candidate must thrive in a fast-paced environment, possess strong communication and data analysis skills, and have expertise in implementing ad campaigns across platforms like Google Ads, Meta Ads, and using tools like Google Analytics 4.

Key Responsibilities:

• Manage technical implementation of paid media campaigns across platforms like Google Search, YouTube, Facebook, Instagram, Quora, Reddit, Rumble, 4chan, and others.
• Monitor and troubleshoot campaigns, generating regular performance reports with key insights.
• Assess technical feasibility of campaigns on platforms like Roblox, Discord, Snapchat.
• Analyze campaign engagement data, including keyword performance and audience demographics.
• Collaborate with the Campaigns Manager and team on campaign asset development.
• Track and measure campaign effectiveness using analytic tools.
• Contribute to campaign measurement, data tracking, and quality assurance.
• Assist in project management activities, including campaign spend tracking, project reporting, and workload tracking through Monday.com.