Digital Ad Trafficker

The Digital Ad Trafficker serves as the face of the brand and the front line of ad campaign execution in partnership with a Client Service Account Manager.

Traffickers focus on campaign success from closed won to renewal and in the daily management of campaigns. They execute campaigns according to best practices, and focus on ROI for our clients across their assigned portfolio.

What You'll Do

You will report to the Email Ad Ops Manager

• Communicate with clients to secure campaign assets and answer ad specification. Iterate ad copy for performance improvements. Respond to questions promptly, including tags and troubleshooting ad issues. These issues may involve tracking, pacing, implementation, and reporting.
• Send reminder emails for upcoming scheduled ads and final ad previews for client approval.
• Upload, test and schedule advertising creative using ad servers to ensure timely start and full delivery of all ad campaigns.
• Investigate issues (delivery discrepancies, technical issues) with clients, agencies, third-party platforms, and internal parties and provide resolutions to these issues.
• Ensure Account Managers and Clients are well informed with current campaign data as it relates to creative in hand/outstanding, client requests and campaign level priorities.
• Support Account Managers to maintain advertiser client relationships and their campaigns by providing excellent customer service.
• Provide the Partner team with creative previews for association approval.

Experience That Will Put You Ahead Of The Curve

• Systems proficiencies: Proprietary ad tech, Salesforce, Litmus, Real Time Email
• Command of HTML and in-line CSS; familiarity with Google Ad Manager
• General knowledge of ad serving principals, common third-party ad servers, tags, tracking as it relates to pacing, volume, revenue impacts
• Be fast and accurate at scale across a large array of clients