Demand Generation Manager at Coupa
Job Description
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What You'll Do:
Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
- Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.
- Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
- Use a “test-measure-learn” approach to iterate and optimize programs and results.
- Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase.
- Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs.
What You Will Bring to Coupa:
You must have:
- 4+ years of B2B enterprise software experience in growth marketing or demand generation.
- Experience in marketing to Procurement or Supply Chain personas is highly preferred.
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity.
- Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred).
- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
- Possess a growth mindset, and the agility to adapt in response to evolving opportunities.
- Excellent organizational skills to juggle many tasks without losing sight of the highest priorities.
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Coupa
View Company ProfileCoupa (operating at coupa.com) is an AI-native total spend management platform engineered for enterprises seeking to revolutionize procurement, finance, and supply chain operations. Founded in 2007 and headquartered in the United States, Coupa transforms traditional spend management by leveraging autonomous orchestration and $10 trillion in aggregated spend intelligence. Unlike legacy systems that fragment spend data across siloed departments, Coupa consolidates direct and indirect procurement into a unified cloud-based solution. Under the hood, its AI-driven architecture analyzes real-time transactional data, supplier networks, and market trends to automate workflows, mitigate risks, and enhance supply chain resilience. This empowers finance teams to optimize budgets, procurement leaders to streamline vendor relationships, and supply chain managers to build agility. Backed by $169 million across 10 funding rounds, Coupa serves a global client base spanning Fortune 500 companies and mid-market enterprises, positioning itself as the leading autonomous spend management platform in the industry.
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