Demand Generation & Lifecycle Marketing Manager

You'll own the prospect journey with Overflow, from first touch to marketing qualified lead — building the email, SMS, and in-app sequences that turn interested churches, nonprofits, and purpose-driven companies into qualified pipeline for our BDR team. You'll also run the upsell and renewal campaigns that support Sales and Customer Success, who own the calls and the relationships, while you own the campaigns that warm them up.

This is a hands-on role for a marketer who loves the craft of lifecycle work — journeys, triggers, segmentation, deliverability — and wants that craft to serve a mission bigger than the funnel. You'll work in HubSpot daily, partner closely with Brand, Sales, and Success, and report to the Head of Brand & Marketing.

What You Will Do

Prospect Lifecycle & Funnel Strategy

• Own the prospect journey from first touch to marketing qualified lead, and design the handoff that sets BDRs up to convert MQLs to SQLs
• Map prospect journeys for church leaders, operators, and nonprofit decision makers, and identify the moments that matter most
• Define lead scoring and MQL criteria in partnership with Sales, and own the handoff mechanics — routing, timing, and suppression rules during active sales cycles
• Partner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow's voice and mission

Sequences & Marketing Automation

• Build, launch, and maintain automated sequences in HubSpot across email, SMS, and in-app touchpoints, including nurture flows and re-engagement programs
• Write and edit clear, warm, on-brand copy that makes automated outreach feel personal and human
• Own the lifecycle send calendar across seasonal giving moments, including year-end giving, and product launches
• Maintain list health, deliverability, and compliance across all channels, including CAN-SPAM and TCPA for SMS

Expansion & Renewal Campaigns

• Design and launch the upsell, cross-sell, and renewal campaigns that support Sales and Customer Success — they own the calls and the relationships, you own the campaigns that warm them up
• Develop audience segments based on funnel stage, behavior, and organization type
• Personalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption

Experimentation, Analytics & Reporting

• Define and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline
• Run A/B tests across subject lines, content, timing, and journeys, and ship what works
• Report performance and insights to marketing and company leadership, translating data into clear next steps