Demand Generation Associate, Field Programs

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Demand Generation Associate, Field Programs, to generate pipeline through Webflow's sponsorships, third-party partnerships, and field activations that our Sales and XDR teams can trust. It's a high-impact, high-visibility role with real ownership from day one and room to shape the strategy as you grow into it.

About the role:

• Own the demand gen execution layer for field plays and event activations. Every Webflow event and field play has a set of DG mechanics that determine whether the investment produces a pipeline. You'll own those mechanics end-to-end including outreach sequencing, list management, event follow-up coordination within 48 hours of event close, and post-campaign reporting.
• Take full lifecycle ownership of Webflow's third-party sponsorship portfolio — vendor evaluation, contract coordination, budget ownership, campaign integration, and post-campaign reporting for programs like Exit Five, MarTech, Morning Brew and others
• Run the gifting program end-to-end — campaign trigger setup, execution, inventory management, ROI tracking, and program reporting; treat gifting as a campaign tool tied to specific program moments, not a transactional function
• Serve as the demand gen point of contact for sponsorship and gifting programs — ensuring Sales, XDR, and Field Marketing have a clear, current picture of what is running, what has landed, and what the results show
• Build, maintain, and iterate on AI-assisted workflows that support this role's core programs — sponsorship research and evaluation, gifting campaign briefs and copy, post-event reporting, and stakeholder updates
• Deploy AI agents in production workflows with humans in the review loop — designing systems where agents make routing, offer, and content decisions where appropriate, and knowing when a decision requires a human
• Evolve the role over time from executing against defined programs to proposing and shaping the sponsorship and field activation strategy — owning a point of view on where Webflow should show up and what outcomes those investments should drive
• Travel up to 15-20% for company and team offsites

About you:

Requirements:

• 2-4 years of experience in demand generation, revenue marketing, growth marketing or a similar function at a B2B SaaS company
• Track record of coordinating cross-functional programs across Sales, SDR/XDR, and marketing with named examples of how you kept stakeholders informed and investments on track
• Working experience with AI tools in production workflows - has personally built or iterated on AI-assisted sequences, briefs, or reports (not just used ChatGPT as a search tool)
• Comfort with marketing automation and CRM systems (e.g., Marketo, HubSpot, Salesforce) for campaign setup, tracking, and reporting

You’ll thrive as a Demand Generation Associate, Field Programs if you:

• Are operationally disciplined - you get things done on time, on brief, and with clean documentation; nothing slips through your queue
• Think beyond the brief - you don't just execute the program calendar, you notice patterns in what's working and start forming opinions about where Webflow should show up next.
• Communicate clearly and proactively - Sales, XDR, and Field Marketing teams learn to trust you because they always know what's running, what's landed, and what the results show without having to chase you
• Treat every investment as measurable - you don't ship a sponsorship, gift send, or event without a defined success metric attached to it and a reporting plan already in place
• Bring judgment about when to use AI and when not to - you build AI workflows that save time on research, drafting, and reporting, and you know when a human decision is required before a campaign goes live
• Have vendor and program management instincts - you can evaluate a sponsorship offer against alternatives, negotiate scope, and hold vendors accountable for delivering what was contracted
• Stay curious and open to growth - demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.