VP of Revenue Marketing

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle. You’ll be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in lockstep with Sales, Partnerships, RevOps, and Product. This role owns the full line from data diagnosis to strategy to campaign, not just execution against a plan someone else set.

About the role:

• Revenue & funnel ownership
  • Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI
  • Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel.
  • Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions
  • Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design.
• Team leadership & org design
  • Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle)
  • Build and scale a high-performing team aligned to our sales led and partner led motions.
  • Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs
• Sales-led growth
  • Work with Sales leadership to prioritize segments and plays, and ensure marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those plays
  • Build ABM/account-based plays for mid-market + enterprise in close partnership with SDR/BDR and AE teams
  • Build the Revenue ‘feedback loops’ from sales calls into messaging, offers, campaign strategy, and competitive positioning.
• Partner-led growth
  • Partner with VP of Partnership to define partner-sourced pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them
  • Build a partner tiering and activation model: recruit → enable → co-market → measure
  • Develop scalable plays for different partner types, including tech/integration partners, Agencies, and platforms.
• Lifecycle, expansion, and retention
  • Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy
  • Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach
  • Operationalize customer proof as part of core sales plays, measured by win rate, attach, and cycle time
• Customer Zero
  • “Act as ‘Customer Zero’ for Product: use Webflow internally at a high bar, surface friction and unmet needs, and translate real internal workflows into prioritized, testable product and GTM requirements.”
  • Lead in the AI transformation of our Revenue Marketing team.

About you:

Requirements:

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR
• Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.
• Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.
• Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing
• Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement
• Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline

You’ll thrive as a VP, Revenue Marketing if you:

• Have credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust
• AI-native working style: AI-native working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can articulate where AI output stops and their own synthesis starts.
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
• Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.