CRM Manager

Gypsy Collective is an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

📅 Your daily adventures:

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
• Create monthly promo plan and execute it;
• Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Additional responsibilities:

• Segment users based on lifecycle stage, gaming, and payment behavior;
• Collaborate with designers and content managers on creatives and campaign texts;
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

• Work closely with VIP, Promo, BI, Product, Content, and Support teams;
• Participate in planning the quarterly CRM roadmap;
• Prepare campaign reports and presentations;
• Collect and implement player feedback (in collaboration with CS and VIP teams).

Requirements

🧭 What makes you a great match:

• 3+ years of experience as a CRM Manager in Gaming;
• Understanding of key retention metrics and strong analytical skills;
• Knowledge of structures and mechanics of personalized communication;
• Experience building automated and trigger-based campaign flows;
• Confident user of Customer.io, Braze, Smartico, or similar platforms;
• Copywriting skills (of course with AI) and basic HTML for email templates;
• Experience working with Tier 1 markets — a plus;
• English proficiency - Upper-Intermediate level or higher (team communication is in English).