CRM & Lifecycle Specialist

About AppLovin: AppLovin makes technologies that help businesses of every size connect to their ideal customers, providing end-to-end advertising solutions for businesses to reach, monetize, and grow their global audiences. We are a top-100 market cap company that's still early in its growth curve, and the self-serve advertiser business is one of the fastest-growing parts of it. Every improvement you make to how we activate, engage, and retain advertisers compounds directly into revenue.

Position Overview

AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager, and our growth marketing team is focused across the entire customer lifecycle. We're looking for a CRM & Lifecycle Marketing Specialist to take ownership of their slice of this function, work alongside our CRM lead, and grow their scope as the platform does. The ideal candidate is AI-fluent, understands the advertiser funnel, is comfortable finding their own answers in the data, and loves problem-solving. You'll join a small team moving fast—your work will be visible, your results measurable, and your impact will grow as the platform scales.

Key Responsibilities

• Lifecycle Automation: Own the advertiser lifecycle by building and improving the automated programs that take someone from signup to active spender, and back again when they lapse.
• CRM Data Quality: Understand and govern the data flows from our data platform through Salesforce into HubSpot. Verify and fix issues at the source without waiting on someone else to investigate.
• Workflow Automation: Set up recurring workflows, automate advertiser outreach and lead follow-up, and continuously find opportunities to do more with less manual effort.
• Measurement & Testing: Track what's working end-to-end, consistently run A/B tests and iterate to drive measurable improvements.
• Channel Expansion: Pioneer CRM beyond email. Help build roadmaps encompassing LinkedIn, direct mail, SMS, gifting, and event-driven outreach as we enter a new phase of growth.

Required Skills & Qualifications

• 2–4 years of proven experience in lifecycle and CRM marketing—hungry to learn and always the first to try the next tool.
• Tech Stack Fluency: Deep experience with HubSpot and Salesforce, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation, and email.
• Data & SQL Expertise: Highly comfortable with big data. You can write SQL and query large datasets to find your own answers instead of waiting for someone to pull a report.
• AI-Fluent: You actively use tools like Claude or Cursor to write email content, design it, create HTML templates, and get it live efficiently.
• Self-Starter Mindset: Strong problem-solving instincts. There is no playbook; you figure out what needs to happen and you do it.
• Impact-Driven: Proven ability to drive measurable improvement in activation, engagement, or retention (you can point to the test you ran and the exact number it moved).

Preferred Strategic Indicators (Nice to Have)

• Hands-on experience with advanced workflow automation.
• Familiarity with PostHog, Superset, Trino, or other big data platforms.
• Professional background operating within B2B SaaS, adtech, or e-commerce environments.
• Deep email deliverability experience, including sender reputation, authentication, and inbox placement.

Compensation & Benefits

• Performance Rewards: A competitive total compensation package based on a pay-for-performance approach, including opportunities for equity incentives.
• Comprehensive Health Coverage: 100% company-supported Medical, Dental, Vision, Life, and Disability insurance.
• Retirement Planning: 401(k) Retirement Plan options.
• Flexible Time Off: Unlimited Discretionary Time Off, supplemented by 10 paid holidays and 80 hours of paid sick leave per year.
• Remote-First Environment: Operate seamlessly from anywhere within the United States.