As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your main missions will be:

Guide new users to their first Joko “wow” moment: The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.
Turn engaged users into power users, and power users into advocates: You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.
Maximize LTV across the full lifecycle: You’ll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
Raise the bar on experimentation: You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Every decision should be grounded in evidence, not intuition.
Take CRM to the next level with AI: You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic. You’ll decide where AI genuinely moves the needle (and where it doesn’t), then ship production solutions.
Drive growth across the company: You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

Who we're looking for

Experience: You have 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app. You’ve owned lifecycle programs end-to-end, not just executed individual components.
CRM craft: You’re hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar) and you know what “good” looks like across in-app, push, and email. Deliverability, segmentation logic, template design, and orchestration are second nature.
Data-driven to the core: You read cohort curves, funnel data, and A/B test results fluently. You use data to form opinions and drive decisions, not just to build reports.
Experimentation mindset: You’ve run structured A/B testing programs and know how to design experiments that actually teach you something, not just optimize a subject line.
Curious and hands-on with AI: You’re genuinely excited by what AI can do for CRM. You’ve already built solutions from scratch using AI to improve workflows or drive impact, and you have real opinions formed from real attempts on where it works and where it doesn’t.
User-centric: You’re relentlessly curious about how users think, what they need, and how they respond. Every message you ship starts from a real user insight, not a template.
Ownership and drive: You take initiative, hold yourself accountable to outcomes (not activities), and move fast without dropping the ball.
Attention to detail: You know a broken merge tag, a mistimed push, or a poorly segmented email can undo weeks of work. You have a talent for spotting flaws before they ship.
Languages: You’re a native-level French speaker and fluent in English, our internal working language.