CRM Data Analyst

Core Responsibilities

You’ll be comfortable working independently with large datasets, asking the right questions of the data, and turning open-ended analytical briefs into practical recommendations that influence business decisions.

Key Tasks

• Analyse Braze CRM and campaign data to measure acquisition, engagement, retention, LTV, and campaign effectiveness.
• Interrogate customer and transactional data to identify behavioural trends, purchase patterns, and opportunities.
• Conduct restaurant-level analysis across order frequency, average basket value, transactions, and different store formats.
• Compare performance across Equity vs. Franchise and Drive-Thru vs. Non-Drive-Thru locations.
• Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
• Translate complex data into clear, actionable commercial recommendations for CRM, Loyalty, and Restaurant Operations teams.
• Build intuitive Power BI dashboards and reporting that make insights easy for stakeholders to understand and act on.
• Partner with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access and validate relevant datasets.
• Investigate open-ended business questions, structure the analysis, and take findings from brief to action.
• Contribute to a broader data-driven approach to customer engagement, loyalty, and restaurant performance.