Creator Program Manager

The Role

Build the program

• Design and launch our creator program: tiers, incentives, content expectations, deal and code structures, onboarding, and a real path from emerging talent to flagship partner.

• Build the scouting engine that finds creators before anyone else does. Set the criteria, watch the signals, and get there early while partnerships are still affordable and relationships still matter.

• Create the development side of the program: coaching, content feedback, early access, co-created formats, and support that makes creators better at their craft. We want creators to grow with us, not just post for us.

Build a network, not a roster

• Grow an owned community of creators, streamers, editors, and clippers who work with us on an ongoing basis rather than campaign to campaign.

• Run always-on programs and recurring briefs that keep the community producing, competing, and improving between formal activations.

• Make participation worth it. Design the incentives, recognition, and progression that turn one-time contributors into regulars, and regulars into partners.

Run the outreach engine

• Own high-volume, high-quality prospecting across TikTok, YouTube, Instagram, Twitch, Kick, X, and wherever the audience moves next.

• Negotiate and close across the full spectrum: performance-based, flat fee, hybrid, affiliate, ambassador, and always-on retainers. Land rights and usage terms that work for both sides.

• Build the CRM and tracking discipline that turns outreach into a forecastable channel, and that tells us which creators actually perform rather than which ones simply posted.

Make it perform

• Treat this as a growth channel with real economics behind it, not a brand line item. You will shape how creators are rewarded against performance, and you will be accountable for what the channel returns.

• Define the KPIs and report on them without being asked: creators activated, cost per activation, cost per new registration, content volume and quality, code redemption, and the retention and value of the players creators bring in.

• Kill what doesn’t work fast. Double down on what does, faster.

The Ideal Candidate

We're looking for someone with natural grit. Someone who will send 200 DMs on a Tuesday, get 12 replies, close 3, and treat that as a great day. Someone who would rather build the machine than inherit one.

Qualifications

Required

• 5+ years in influencer, creator, talent, or community marketing, including at least one program you built or scaled meaningfully yourself.

• A real network. You can open a laptop and start sending messages to people who will actually reply.

• Natural grit. You are motivated by the opportunity to build the machine rather than inherit it.

• Proven closing ability. You've negotiated deals from a few hundred dollars to six figures and know when each makes sense.

• Fluency in creator economics: rate benchmarks, CPM and CPA math, affiliate and rev share structures, whitelisting, usage rights, and how to build a deal that works for both sides.

• Experience running something always-on. A community, a contributor program, an ambassador network, anything where the job was keeping a lot of people engaged and producing over time, not just booking deals one at a time.

• Strong content instincts. You can tell in five seconds whether a creator's audience is real and whether their style will convert.

• Comfort with ambiguity and a bias toward action. You build the spreadsheet, write the contract template, and set up the tracking yourself.

• Sharp written communication. Most of your closing happens in DMs and email.

Preferred

• Background in talent management, or you've been a creator yourself.

• Live streaming know-how, especially Twitch and Kick.

• Experience with clipping or edit-driven content programs.

• Familiarity with influencer platforms, affiliate tooling, and attribution setups.

• You've worked in a regulated or age-gated category and know how to operate cleanly inside one.

How We'll Know It's Working

• A program that runs on a documented process and doesn't depend on you being online.

• A pipeline of emerging talent we reached first.

• Creator-sourced players who stick around and play, not just click.

• Creators who talk about working with us the way we'd want them to, publicly and unprompted.