Creative Strategist

About the Opportunity

We're hiring a Creative Strategist dedicated to Wild Pastures to own the creative that drives our growth, and the funnel that creative leads to. You'll turn performance data into winning ad concepts (new hooks, angles, and formats), and you won't stop at the ad. You'll decide where that creative lands and why: which landing page it leads to, how the checkout flow supports it, and where the gaps are. When the funnel piece doesn't exist yet, you'll spec it and brief our tech team to build it.

This is a more independent role than a typical creative strategist. Reporting to the Creative Manager and working closely with the Wild Pastures media buyer, you'll run your own research, make decisions on full-funnel strategy, and bring ideas forward without waiting to be told what to look at. Most of your week is spent strategizing, building briefs, and mapping the path from ad to purchase, so this role is for someone who lives in both the data and the craft, and can operate with minimal day-to-day direction. Reporting to the Creative Manager, you'll play a key role in improving our core marketing KPIs, including ROAS, nCAC, MER, and CPA.

What You’ll Do

• Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth.
• Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts."
• Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and Youtube. This is where most of the work lives.
• Submit landing page briefs to the tech team when a funnel doesn't exist for a concept.
• Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script.
• Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration.
• Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working.
• Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted.
• Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities.
• Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution.

What Success Looks Like

• Consistent pipeline of new creative concepts launching weekly.
• Clear identification and scaling of winning hooks, angles, and formats.
• Faster iteration cycles and reduced creative fatigue.
• Strong alignment between creative output and paid media performance.
• Measurable improvements in acquisition efficiency (ROAS, CPA, MER, nCAC).
• Media buyers consistently equipped with high-performing creative to scale.

And You’ll Need to Succeed

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.
• Proven experience developing or influencing high-performing paid social ad creative.
• Experience thinking in full funnels, not just ad creative. You understand how landing pages and checkout flows affect conversion.
• Comfortable operating independently and driving your own research with limited day-to-day direction.
• Strong understanding of paid social advertising platforms, including Meta and YouTube.
• Experience applying creative testing frameworks to optimize campaign performance.
• Working knowledge of direct response marketing principles.
• Experience analyzing marketing performance data and translating insights into actionable creative and funnel direction.
• Strong written and verbal communication skills with the ability to write clear briefs and collaborate effectively across teams.

Bonus Points

• Experience writing scripts or ad copy.
• Familiarity with UGC-style creative and influencer formats.
• Background working with video editors or production teams.
• Experience with landing page / CRO testing or working with a web or dev team.
• Experience with Motion or a similar creative analytics platform.
• Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production.
• Comfortable using AI in your workflow, day-to-day.