Content Marketing Manager

Our client is an AI software startup focused on helping businesses leverage artificial intelligence to solve complex operational challenges. As the company continues to grow, they are seeking a Content Marketing Manager to build and elevate their organic brand presence by transforming founder expertise into compelling content that strengthens brand positioning, establishes thought leadership, and increases visibility across digital channels.

Role Overview

The Content Marketing Manager will be responsible for owning the company's organic content engine from strategy through execution. The Content Marketing Manager will collaborate directly with founders to transform raw ideas, recordings, and product insights into engaging content across multiple formats while managing editorial planning, social media, content creation, brand consistency, and performance optimization. This role is ideal for someone with experience in B2B content marketing who enjoys storytelling, creative ownership, and building founder-led brands within a fast-paced AI startup.

Key Responsibilities

Content Strategy & Editorial Planning

• Develop and execute an organic content strategy aligned with company goals.

• Build and maintain a multi-channel editorial calendar.

• Identify content opportunities based on industry trends, customer pain points, and competitor activity.

• Continuously optimize content strategy using performance insights and analytics.

Content Creation

• Transform founder recordings, ideas, and product insights into polished content assets.

• Edit short-form videos for LinkedIn and other social media platforms.

• Create branded graphics and visual content.

• Write compelling captions, blogs, articles, newsletters, and website copy.

• Repurpose long-form content into multiple content formats for various channels.

Social Media Management

• Publish and schedule content across company social media platforms.

• Maintain consistent brand messaging and tone of voice.

• Monitor industry conversations and competitor activity.

• Track engagement metrics and recommend improvements based on performance.

Brand Development & Collaboration

• Ensure all content aligns with the company's messaging and positioning.

• Partner closely with founders on executive thought leadership initiatives.

• Maintain and expand the company's content library and brand assets.

• Contribute creative ideas that strengthen the company's brand presence.

Reporting & Optimization

• Monitor organic growth, engagement, and content performance metrics.

• Analyze audience behavior and platform analytics.

• Recommend data-driven improvements to maximize content effectiveness.

• Continuously refine content strategies to increase brand awareness and engagement.

Qualifications

Experience

• 3–5+ years of experience in Content Marketing, Content Management, or B2B Social Media.

• Experience working with SaaS, AI, or technology companies is preferred.

• Experience supporting founder-led brands or executive thought leadership is highly desirable.

• Experience managing organic content strategies across multiple digital channels.

• Experience creating written, visual, and video content.

Skills

• Strong proficiency with Canva.

• Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

• Experience using CapCut or Descript.

• Experience managing LinkedIn content.

• Experience using Figma.

• Experience using ChatGPT or Claude.

• Proficiency with Google Workspace.

• Experience using content scheduling platforms such as Buffer, Metricool, or Hootsuite.

• Exceptional copywriting and editing skills.

• Strong visual storytelling and brand development abilities.

• Video editing experience.

• Strong understanding of organic social media growth strategies.

• Excellent project management and organizational skills.

• Ability to simplify complex technical concepts into engaging content.

• Strong attention to detail and ability to work directly with founders.

• Curiosity and enthusiasm for AI and emerging technologies.

What Success Looks Like

• Consistent publishing of high-quality content across all social media channels.

• Branded content is delivered on time while maintaining exceptional quality.

• Organic reach, engagement, and audience growth continue to increase.

• Founder thought leadership is strengthened through impactful content.

• Educational content consistently improves brand awareness and market positioning.

This is an exciting opportunity to become the driving force behind the content strategy of a rapidly growing AI startup. As the Content Marketing Manager, you'll work directly with founders, own the company's organic content engine, and help shape the brand's reputation through creative storytelling, strategic content marketing, and thought leadership.