Community Growth Manager

About Us

At Facet, we're on a mission to empower individuals to live enriching lives through personalized financial advice that integrates into every facet of their lives.

Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025.

The Role

As the Community Growth Manager, you will play a pivotal role and wear two critical hats within the Marketing organization.

• Lead strategic planning, execution, and mapping of our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) efforts.
• Lead our off-page community growth and reputation strategy, building a highly engaged, trusted brand presence across key organic channels like Reddit, Quora, affiliate creator networks, and external review platforms.

Key Responsibilities

• Map out and execute the content strategy required to optimize Facet’s visibility across major AI search engines and LLMs (AEO/GEO).
• Write, edit, and produce high-quality discovery-first content, including search-optimized articles, outlines, and video scripts designed to perform well in generative search and capture user intent.
• Develop a strategic framework and strategy for our Learn site and establish a clear plan to execute.
• Co-own master content calendar planning with the Content Manager, ensuring AEO keywords and community insights are deeply integrated into our article and video production pipelines.
• Act as the "head of counsel" for expert-led CFP content, collaborating closely with our financial planning experts to ensure all content is authoritative, highly accurate, and built to rank for modern search entities.
• Stay ahead of the curve on algorithm shifts within generative search, identifying new opportunities to optimize user intent and secure off-site brand citations.

Requirements

• 4+ years of experience in modern SEO, Content Marketing, Digital PR, or Community Management (ideally within Fintech, Finance, or another highly regulated YMYL industry).
• Strong, proven portfolio in copywriting and editing, with experience writing across multiple formats (e.g., editorial articles, social copy, video/multimedia scripts, and forum-style discussions).
• Deep literacy in AI-driven search; experience leveraging or critically thinking about how to integrate AI tools into writing and research workflows, and an understanding of how LLMs crawl and cite information.
• Proven expertise managing and growing organic brand authority on Reddit or similar forum-based communities. You know the unwritten rules of Reddit and how to engage authentically.
• Outstanding interpersonal skills and relationship-building acumen, with the ability to connect with busy internal subject matter experts (CFPs) and external affiliate creators alike.
• Experience analyzing multi-platform data insights across social listening platforms, Google Analytics, and SEO tools (e.g., Ahrefs, Semrush, Sprout Social).
• Detail-oriented with strong organizational, project management, and content calendar management skills.
• A "Customer Obsessed" mindset: a continual pulse on the financial anxieties, questions, and motivations of everyday people in the digital wild.
• Excellent communication and presentation skills, with the ability to translate complex financial concepts into community-friendly language.