CEO & Founder of Level (PrimePutt) - Mechanism

About Mechanism

Mechanism aims to build $10 billion in liquid enterprise value by December 2035 through its 10-in-10 mission. They achieve this by building or acquiring profitable companies and scaling them into enterprises.

Since 2019, Mechanism has launched and scaled 10 companies, driving over $300M+ in revenue by treating company-building as an engineering problem. They combine rigorous validation, advanced analytics, and repeatable systems to increase success odds.

Today, Mechanism is taking company-building in-house, focusing on deliberate, non-scalable efforts to learn what profitable, defensible scale requires.

A Message from Our CEO

At Mechanism, our goal is to generate $10B in liquid enterprise value over the next 10 years. We call it '10-in-10.'

Level’s next chapter is part of that mission. With PrimePutt, we’ve built a product golfers love, achieving millions in revenue with tens of thousands of customers. The next stage is all about expansion.

We’re looking for a golf-obsessed leader to own Level end-to-end and take it to the next level of profitability. This person should think from first principles, get into the details, fail and learn faster than anyone around them, and turn customer insight into profitable growth.

If you want real ownership, a high-trust partnership, and the chance to build something meaningful in a sport you love, let’s talk.

Breanden Beneschott, Mechanism Co-founder & CEO

The Opportunity

Golfers will do almost anything to shave strokes. PrimePutt helps them practice at home on the same surface PGA professionals use. It’s a product golfers love and recommend, with a loyal customer base and a growing owned audience.

Over the past year and a half, we’ve strengthened the business behind it. The financials are clean, manufacturing is dialed in, and operations are built to scale. The foundation is in place. Now it’s time to see how far we can take it.

Your mission is to turn Level into a highly profitable, growing golf company. You’ll own the whole business, including the P&L, product, growth, and the team. You’ll sit on the board and earn meaningful equity as you hit each milestone. You’ll set the direction for what Level makes, who it reaches, and where it invests.

You won’t be starting from zero, and you won’t be doing it alone. You’ll inherit a proven product, an engaged audience, a PGA coach, and a putting game already running competitions with one of the largest golf communities online. You’ll build alongside Mechanism’s experts across Growth, Product, Engineering, Design, Operations, People, Finance, and Legal.

Bring 20 ideas. Ship the best ones in days, not quarters. Kill what doesn’t work, and pour fuel on what does.

If you’re the golfer who can’t walk through a pro shop without spotting the product nobody’s made yet, this is your shot. Build the golf company you’d want to buy from, and own a real piece of what you build.

Key Responsibilities

You Have Three Core Missions

• Expand the Growth Engine: Own strategy and hands-on execution across paid media, creative, email, and partnerships. Build an owned audience through useful golf content, training programs, and offers, then convert that audience into customers. Ship new creative weekly, improve landing pages and nurture sequences, and scale the approaches that drive profitable sales.

• Drive Profitable Growth: Own Level’s financial performance. Plan cash and inventory around seasonal demand, improve margins across products and fulfillment, and make disciplined decisions about growth investment. Build a clear case for where additional capital can accelerate profitable growth, and track whether those investments deliver.

• Expand the Product Line and Build the Team: Identify and launch complementary golf products that give customers more ways to buy from Level. Validate demand, margins, and inventory needs before scaling, and use your golf network to develop credible partnerships. Hire contractors and team members where they improve execution and support profitable growth.

Skills, Knowledge, and Expertise

Core Requirements

• Golf Obsession: You understand golf culture, how golfers practice, and what motivates them to buy. You can recognize credible instruction, create offers that resonate, and build relationships with coaches, creators, and golf communities.

• Hands-On Growth Expertise: You've personally run paid media, especially Meta, built creative at volume, and scaled acquisition channels. You can set the strategy and do the work yourself.

• DTC Physical Product Experience: You've grown a direct-to-consumer brand selling a physical product, ideally at a premium price point.

• Financial Judgment: You understand how acquisition costs, margins, inventory, and operating expenses turn into cash, and you've made sound calls with a tight cash position.

• Founder Mentality: You've built a business or owned meaningful outcomes at an early-stage company. You move fast, solve problems with limited resources, and own results.

• AI-Native by Default: You use AI daily to accelerate analysis, creative, and execution, and you can point to workflows you've built and the results they produced.

• Team Leadership: You've hired and led strong performers and know when hiring creates more value than doing the work yourself.

What to Expect

This role moves between strategy and execution every day. You'll make consequential decisions and personally do the work to deliver them.

First 30 days: Take the handoff and set the plan

• Complete Mechanism's CEO onboarding and growth training.
• Complete the handoff with the current CEO, and build relationships with the team, contractors, and Mechanism's Practice Areas.
• Evaluate existing campaigns, training offers, audience initiatives, and product tests. Identify what to scale, improve, or stop.
• Review Black Friday and holiday results: what sold, at what price, through which channels, and at what cost.
• Partner with our product and operations team to design a weekly creative program shipping new ads, with fast and clear results.
• Review unit economics, cash, inventory, and supplier obligations.

By 60 days: Own the business and get the engine running

• Take full responsibility for operations and financial performance.
• Run a weekly creative and conversion testing program, with clear results informing each next round.
• Run a weekly operating cadence covering revenue, acquisition cost, margins, cash, inventory, and customer experience.
• Fix any operational bottlenecks and decide where contractors, automation, or hiring will help.

By 90 days: Show progress and plan the season

• Show measurable progress toward three consecutive profitable months.
• Scale what's working, and stop or revise what isn't.
• Demonstrate which audience-building efforts are converting into product sales and contributing to profitability.
• Present the spring season plan, including Father's Day, the next SKU or price test, investment priorities, and team needs.

Logistics

Fully remote, full-time, with most of the workday overlapping US Eastern Time. Expected start is around January 2027, with a full handoff from the current CEO.