Buyer, Paid Search

About Crossmedia: Crossmedia is a premier, internationally recognized global media independent, minority-owned full-service planning innovator, and brand marketing leader on an absolute mission to analyze, optimize, and scale innovative connections between brands and audiences honestly. Founded in New York in 2000 and expanded to a distributed workforce of over 500 Crossmedians worldwide, the agency operates as a values-based organization guided strictly by the core principles of Trust, Reason, and the Pursuit of Happiness. Crossmedia ensures absolute media transparency and objectivity in analytical decision-making, helping market-defining brands—including U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, and the American Cancer Society—solve their toughest commercial scalability challenges. Celebrated for seven consecutive years as one of Ad Age’s Best Places to Work, Crossmedia pairs continuous corporate development with an inclusive, high-agency workspace where independent media planners build with soul.

Position Overview

We are seeking a highly analytical, technical, and results-oriented Buyer, Paid Search to join our core global Biddable team in a full-time temporary remote capacity within the United States (extending through September 4). Operating within our integrated biddable infrastructure alongside Paid Social and Programmatic specialists, you will claim individual accountability for the hands-on execution, budget management, and continuous performance tuning of comprehensive Search Engine Marketing (SEM) strategies. Moving completely past passive campaign tracking or uninsulated administrative workflows, this position requires a data-centric digital media buyer who takes immediate ownership of a multi-client portfolio backed by six-figure monthly advertising budgets. This seat demands cross-functional collaboration with internal Account Planning and Redbox Analytics teams, daily technical customer interaction, and absolute fluency navigating next-generation search management engines under tight schedules.

Key Responsibilities

• End-to-End Paid Search Strategy Governance: Formulate, implement, and audit comprehensive paid search and pay-per-click (PPC) marketing architectures tailored specifically to achieve complex client ROI objectives.
• Multi-Platform Search Management Optimization: Manage, monitor, and optimize live digital search ads natively leveraging Google Ads and Google Ads ecosystems via specialized third-party management applications.
• Hands-on Keyboard Media Triage: Conduct daily budget allocation, pacing verification, bid adjustments, and campaign structure management across Search Ads 360 (SA360) and related interfaces.
• Advanced Conversion Tactics Execution: Deploy a diverse grid of high-performance media tactics, explicitly including Google Performance Max (PMAX), Demand Gen models, remarketing lists, contextual audience targeting, and shopping engines.
• High-Conversion Ad Copy Curation: Author, iterate, and refine high-yielding text assets, description variants, and headline layouts to drive top-tier click-through-rates (CTR) and optimal conversion metrics.
• Continuous A/B Performance Testing: Design and run iterative A/B multivariate testing structures across ad extensions, target landing pages, and conversion copy formats to scale campaign return on ad spend (ROAS).
• Data Analysis Reporting Strategy: Partner alongside data analysts to interpret complex conversion matrices, delivering daily, weekly, monthly, and seasonal performance updates and tactical recommendation tables via Spreadsheets (Excel/Google Sheets).
• High-Touch Client Communication: Lead regular client status update calls, present technical search trends confidently to brand directors, and maintain collaborative partnerships with external search platform representatives.
• Integrated Marketing Alignment: Collaborate closely with internal cross-channel display, social, and display media teams to align paid search keywords with broader integrated corporate campaign strategies.

Required Skills & Mom Qualifications

• 1.5 to 4+ years of verified professional history running advanced paid search campaigns, digital ad buying, search engine marketing (SEM) consulting, or performance agency account management.
• Deep, authoritative technical command of hands-on-keyboard campaign creation and bid management natively within Google Ads and Google Ads platforms.
• Demonstrated commercial experience managing monthly and daily budget spend actions handling minimum six-figure monthly budgets for assigned corporate accounts.
• Proven background running keyword research frameworks, user intent mapping, negative match filtering, and competitive search engine analytics.
• Strong quantitative baseline capabilities to trace multi-tier conversion tracking configurations, attribution models, and pipeline telemetry via **Spreadsheets (Excel/Google Sheets)**.
• Outstanding verbal and written communication mechanics, with a proven ability to lead technical status presentations and explain biddable trends clearly to multi-department stakeholders.
• Location Context: Full-time temporary parameters open to qualified paid search media buyers based permanently anywhere within the United States to execute 100% remotely from home.

Preferred Strategic Indicators (Nice to Have)

• Prior experience operating biddable media pipelines or programmatic configurations within an enterprise digital advertising agency matrix.
• Possession of accredited platform credentials, including active Google Ads Search, Google Ads Measurement, or SA360 Professional certifications.
• An outcome-driven, self-managed startup mindset displaying top-tier prioritization habits and the capacity to balance multiple client requests concurrently.
• Familiarity with cross-channel programmatic bidding tools, web analytics scripts, or basic user interface layout validation methods.

What We Offer

• Competitive U.S. Salaried Baseline: An attractive full-time temporary base salary scale structured transparently between $62,000 – $80,000 USD annual equivalent, calibrated precisely to evaluate your paid search authority and biddable campaign execution velocity.
• The exceptional professional canvas to directly direct, code-shape, and deploy the biddable ad strategies driving digital traffic and market acquisition for America most prominent brand portfolios.
• Profound work-from-home remote parameters offering total lifestyle comfort, flexible remote scheduling, and zero physical office geographical commuting friction within the USA.
• Access to a dedicated **Cell Phone and Technology Reimbursement** stipend program to optimize your residential workspace.
• Immersion into a highly celebrated, inclusive minority-owned agency culture anchored on year-round marginalized community support via our active XMEquity365 mentoring initiatives.