Brand Strategist

Role Summary:

Penta is seeking a Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges.

The Brand Strategist is expected to:

• Work collaboratively with creative, media, and production teams developing brand strategy and creative campaign recommendations for clients
• Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
• Inform strategy and partner with creative and production teams to execute comprehensive creative campaign assets, including TV/video, digital, social, or radio ads; websites; and event activations
• Work in collaboration with media/ads management team to report on campaign performance and optimization recommendations for clients
• Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

The ideal candidate will have:

• Previous full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role
• Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
• Excellent verbal and written communication skills
• Experience in storytelling and creative conceptualization
• A demonstrated ability to prioritize multiple, competing priorities
• Strong analytical skills
• The ability to take initiative; motivated and self-starting
• Strong attention to detail
• An understanding of project management best practices, such as project management software or project management paradigms
• Experience speaking to complex stakeholder audiences like policymakers, investors, or media