Job Description
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Role Summary:
Penta is seeking a Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges.
The Brand Strategist is expected to:
- Work collaboratively with creative, media, and production teams developing brand strategy and creative campaign recommendations for clients
- Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
- Inform strategy and partner with creative and production teams to execute comprehensive creative campaign assets, including TV/video, digital, social, or radio ads; websites; and event activations
- Work in collaboration with media/ads management team to report on campaign performance and optimization recommendations for clients
- Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments
The ideal candidate will have:
- Previous full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role
- Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
- Excellent verbal and written communication skills
- Experience in storytelling and creative conceptualization
- A demonstrated ability to prioritize multiple, competing priorities
- Strong analytical skills
- The ability to take initiative; motivated and self-starting
- Strong attention to detail
- An understanding of project management best practices, such as project management software or project management paradigms
- Experience speaking to complex stakeholder audiences like policymakers, investors, or media
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Penta Group
View Company ProfilePenta Group (operating under pentagroup.com, legally Penta Group, LLC) is the premier, enterprise-grade stakeholder communications, reputation intelligence, and strategic corporate advisory powerhouse engineered to act as the definitive, data-driven brand monitoring, public affairs, and crisis management layer for Fortune 500 corporations, global financial institutions, and complex regulatory entities worldwide. Originally formed in 2022 through the high-profile integration of six specialized market-intelligence, consulting, and public affairs firms—including Ballast Research, Hamilton Place Strategies, alva, Decode_M, Gotham Research Group, and Flag Media Analytics—the company completely eliminates the severe systemic friction of modern corporate communications, where enterprises must navigate highly polarized public debates, complex regulatory shifts, and fragmented stakeholder perceptions across disconnected geographical hubs, by deploying a unified advisory and research matrix. Moving far beyond traditional, passive PR agencies or static media clipping services, Penta natively unifies proprietary AI-driven reputation tracking, deep public opinion sentiment analysis, real-time media and policymaker intelligence, and custom strategic storytelling into a single high-availability corporate workspace. Its global advisory team supports over 200 elite enterprise accounts from key decision-making centers. Underlining its category-defining momentum, private equity powerhouse Shamrock Capital acquired Penta Group in August 2025 to fuel the next phase of its international expansion, followed by the high-profile appointment of industry veteran Jim O'Leary (former Weber Shandwick Global President and North America CEO) as Chief Executive Officer in May 2026 to scale its automated intelligence capabilities. Under the hood, its technology core utilizes sophisticated sentiment analysis algorithms, real-time natural language processing (NLP) pipelines, and proprietary diagnostic frameworks designed to translate massive, unstructured social and editorial media feeds into structured, actionable risk and opportunity models with absolute analytical precision. What sets Penta Group apart is its uncompromising dedication to replacing standard, reactive public relations tactics with absolute reputational predictability, deep empirical data validation, and proactive stakeholder positioning; by bridging the gap between performance-intensive relational analytics and real-time executive decision-making, the firm remains a definitive cornerstone of modern algorithmic corporate intelligence and global brand transformation.
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