Brand Marketing Manager

Brand Communications & Campaigns

• Define communications priorities and gain executive alignment on strategy and content approach that build the Yardzen brand with prospective clients.
• Design, launch, and own campaigns that focus on building brand awareness and shaping a positive perception of Yardzen.
• Nail consistent messaging and brand voice across every mention of Yardzen you own.
• Identify creative opportunities to bring the Yardzen brand to life and reach new audiences across channels and activities.
• Foster and facilitate community around the Yardzen brand among past clients that can positively affect current/future clients, and lead to lifestyle brand status.
• Build project plans, coordinate stakeholders, and keep initiatives moving from idea through launch.

Organic Growth & Content

• Shape organic initiatives that introduce Yardzen (discovery) and entice the right people to engage with our brand and product platform.
• Leverage expertise in key social platforms (Instagram, Pinterest) to tell compelling brand stories that engage potential clients (and the Yardzen community).
• Design programs that make it easier for Yardzen clients to share their yard transformations, and thus share Yardzen.
• Own the Yardzen Ambassador Program for creators and Yardzen champions, alike, to earn commission.

Brand Collaborations & Activations

• Discover and engage with the brands that share our ethos and complement our mission for potential partnerships to engage audience segments with the Yardzen brand.
• Manage the day-to-day marketing execution of collaborations, including messaging, creative assets, timelines, and promotion (in close collaboration with the Business Partnerships team).
• Track and report on partnership activation performance, share learnings, and evolve strategies accordingly.

Public Relations & Storytelling

• Partner with the Director in owning the Yardzen PR strategy and activation (note, the Founder / CEO plays a big role here).
• Become expert on Yardzen’s data and trends we’re seeing across our platform and package them as stories, richly valuable to the publications our clients read.
• Form relationships with the right journalists, editors, creators, brand influencers, and media properties to further the Yardzen leadership voice in the landscape market.
• American Firewise Project, our effort to help homeowners in fire-vulnerable areas build yards that are both beautiful and defensible, starting with the five feet closest to the house.