Associate Social Media Manager
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Job Description
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Carry1st is building the dominant commerce platform for Africa and the Middle East. Operating at the intersection of video games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. We are partnered with top global game companies like Riot Games, Activision, and Tencent and backed by top investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.
About the Role
As Associate Social Media Manager, you'll help build a large, engaged audience of young gamers who trust Carry1st and feel part of a community. On social, we're a gaming and community brand first: global gaming culture, made locally relevant.
You'll come up with the campaigns and moments that get gamers talking, and make them happen. You'll be our ear on the ground with gamers, the person who knows what's trending, what's funny, and what will land before anyone else does. You'll work closely with our Social Media Manager and Content Producer to turn ideas into content people want to follow, share, and join in with.
In this role, you will:
- Come up with and run campaigns around the moments Carry1st should own: tournaments and events, major game launches and live operations, and announcements our audience genuinely cares about
- Keep our always-on feeds fresh with entertainment and memes, creator and user-generated content (UGC), useful tips, and community conversations
- Turn each campaign into a clear plan with the Social Media Manager: the idea, the formats, the channels, the timing, and what success looks like
- Brief and work with our creative teams to make the content, and write the copy, captions, and hooks yourself
- Run campaigns live across TikTok, Instagram, YouTube, and our WhatsApp community: post, respond to what's happening, and change course quickly
- Stay close to the community, with your finger on what gamers care about: trends, memes, slang, creators, and conversations, and turn that into ideas
- Make the community part of the content through challenges, polls, UGC, shout-outs, and live moments, and work with creators to bring local voices and faces onto our channels
- Report on every campaign (reach, follower growth, engagement, sentiment, and brand mentions) and share what worked and what didn't
- Act as a cultural sense-check for the wider team, so our content feels authentic, representative, and lands well with local audiences
Requirements
- 1–3 years in social media, community, or content, either agency or in-house (a strong personal or creator track record counts too)
- A portfolio of campaigns or posts you came up with and ran, with results
- Deep knowledge of youth culture, and a real love of gaming
- Sharp, funny, native-sounding copywriting for social media
- Comfortable working across TikTok, Instagram, and YouTube, and with tools like CapCut, Canva, and scheduling tools
- Organized and quick: you can move from idea to live campaign in days, not weeks
- Comfortable on camera is a plus, but not required
Benefits
What will it be like to work at Carry1st?
Carry1st is a fast-growing, dynamic place to work. And while we are laser-focused on building the flagship consumer fintech platform in Africa, our team is fully remote and 100% global, with people in 15+ countries!
- The ability to scale one of the fastest-growing companies in Africa
- Unlimited room for career growth with a VC-backed startup
- Own shares in the Company, enabling you to benefit from the value you create
Some additional perks:
- Awesome equipment: Get everything you need to work effectively
- Remote working allowance: Put an additional $600 per year to optimize your work-from-home experience
- Learning and development: Attend courses, conferences, and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
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Carry1st
View Company ProfileCarry1st is a premier, enterprise-grade mobile gaming and digital payments platform engineered to orchestrate massive-scale content distribution across the rapidly scaling African continent. Operating as a high-velocity digital ecosystem, the company eliminates the operational friction of fragmented emerging-market finance by seamlessly integrating world-class gaming titles with robust, localized monetization architectures. Moving beyond the limitations of legacy app stores, Carry1st leverages its proprietary fintech infrastructure, Pay1st, to instantly connect millions of underbanked consumers with premium interactive entertainment using dynamic alternative payment methods. Under the hood, their highly scalable publishing engine empowers global AAA game studios to seamlessly deploy, localize, and manage complex live-ops for their gaming portfolios in previously inaccessible regions. What sets Carry1st apart is its uncompromising dedication to bridging the gap between global interactive entertainment and grassroots financial inclusion; by democratizing access to high-fidelity mobile experiences, the platform allows international publishers to rapidly accelerate their growth while empowering a massive new generation of digital consumers.
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