Associate Director, Cell Therapy Non-Personal Promotions

Overview

The Associate Director, Cell Therapy Non-Personal Promotions will oversee the management and execution of non-personal promotion (NPP) content for both healthcare professional (HCP) and patient audiences, ensuring cohesive, high-impact engagement across digital channels. This role also offers the opportunity to build and scale best-in-class digital engagement models in close partnership with Brand HCP and Patient business leads, Insights, and agency teams.

Specific Responsibilities

• Support non-personal promotion (NPP) omnichannel execution while identifying and designing integrated engagement opportunities aligned to customer insights, audience segmentation, and brand objectives.
• Partner with both HCP and Patient Marketing business leads to understand engagement strategy, objectives, market research, and key priorities.
• Lead HCP NPP planning and execution to support education, engagement, and message reinforcement across relevant digital and media channels.
• Lead patient and caregiver NPP planning and execution to support disease-state education, branded engagement, and appropriate journey-based communications.
• Translate brand objectives, customer insights, audience segmentation, and market research into engaging and effective non-personal promotional campaigns that meet audience needs and preferences while ensuring consistent messaging across multiple digital channels.
• Partner with and manage day-to-day activities with the media agency.
• Partner with business leads and Business Analytics Insights (BAI) to analyze NPP campaign performance, define and track KPIs, develop dashboards, identify actionable insights, and optimize future initiatives through ongoing test-and-learn planning.
• Offer targeted digital solutions and strategies to enhance NPP, brand, and disease-state education strategies and reach the right HCPs, patients, and caregivers.
• Identify and evaluate new marketing technology platforms that support future readiness and engagement models such as AI and emerging digital solutions.
• Serve as the NPP content owner in the promotional review committee process, partnering with the weekly review team to manage assets from creation through execution across NPP channels.
• Collaborate closely with cross-functional stakeholders (Medical Affairs, Market Access, Commercial, Legal) to ensure alignment of NPP brand strategy and execution is effective and compliant.
• Manage NPP omnichannel tactical execution budget effectively to ensure efficient resource allocation.

Travel

• Travel up to 30% (domestic)

Education and Qualifications

• 5+ years of relevant marketing experience
• A bachelor’s degree in marketing or related fields is required
• Oncology and/or cellular therapy marketing experience preferred
• Experience building, managing, measuring, and optimizing non-personal promotional campaigns
• Experience in metastatic melanoma is highly preferred
• Proven ability to work with cross-functional teams or work groups in a small company environment
• Strong strategic thinker with ability to formulate, develop and execute strategy
• Intellectually curious with the ability to process a great deal of information in a fast-paced evolving environment
• Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines.
• Strong team player and motivated individual contributor
• Results-oriented with a sense of urgency
• Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing

Physical Requirements

• Sit for extended periods of time in front of a computer (2-4 hours)