Ambassadors Lead

Being an Ambassadors Lead at AIOS

We are building a world-class social team.

As Ambassadors Lead at AIOS, your fundamental role is to turn creator content into views that scale. Those views then help drive new customer sign-ups.

You'll own our Bolt Pharmacy brand’s ambassador program end to end: recruiting quality creators to be brand ambassadors, coaching and briefing the ones who perform to improve further, and cutting the bottom ~20% to replace them with better fits. You’ll deliberately build a roster designed to go viral rather than just have a CRM full of names.

You'll brief all ambassadors on two flagship campaigns, the Oral Wegovy pill and the lower-BMI demographic, leveraging their reach to establish Bolt as the UK's number one destination for oral Wegovy. You’ll help us reach communities we currently under-index with.

You'll partner with our creative leads to keep every piece of content compliant while still giving creators room for diverse, human storytelling. You’ll send feedback the other way to the creative team on what’s working organically and what’s not.

Great performance in this role means the ambassador program is a compounding, viral engine: a high-quality roster pumping out organic content, campaigns that convert, and a measurable contribution to 10xing our 30d views (currently ~50m views/30d, across all socials). If you really nail the role, you’ll be a leading candidate for future senior Social roles.

This is a full-time, fully remote role, and you'll work async in the timezone of your choice, as long as you're around until midday Pacific Time for calls as needed.

You'll report directly to Erin (Viral Social Lead).

You'll also work closely with:

• Marie Boes (AI Growth Lead)
• Dave Lane (Head of Performance)
• Richie Cartwright (CEO + Interim Head of Growth)

Key responsibilities

• Grow the Program: Run the full ambassador loop: recruit quality creators, improve performance via briefs and coaching, constantly cut the bottom 20%.
• VIP Collabs: Host bi-weekly 1:1s with our Super Ambassadors (top 10 performers) on trend execution and content improvement.
• Oral Wegovy: Use ambassador reach to make Bolt the UK's #1 destination for oral Wegovy.
• Broaden reach: Recruit creators who authentically represent under-indexed communities, for example South Asian creators with strong community credibility, and overweight individuals who struggle but may not be “obese”. Shift storytelling from physical transformation towards relatable emotional journeys.
• Whitelisting: Partner with our Performance Team to whitelist ambassador UGC, ensuring compliant content for all whitelisting.
• Evaluation loop: Replace underperformers with quality creators. Feed performance data—views, engagement, and content strategy—back into how you brief, coach, and select.
• KPI ownership: Own the ambassador contribution to the Social’s Team 26Q3 Primary KPI: 30d views across Bolt Instagram, TikTok, and Facebook.
• Automation stack: Operate the program through our existing systems for creator sourcing, post tracking, whitelisting, and performance attribution. Good heuristic = automate everything compliantly.
• Think in systems: Treat the program as a repeatable process, not one-off outreach. When something works, systemise it so it scales. When something is manual and painful, flag it as a candidate for automation.
• Communicate needs clearly: Translate ambassador and campaign needs into clear, specific requirements the AI Growth team can build, including new tracking, automations, and better reporting, and provide tight feedback loops on what's working.

Need to have

• Experience: 3+ years in social media with a real feel for TikTok and Instagram trends. You know what makes content go viral, and possess a deep understanding of UGC.
• Roster Management: 1+ year managing creators, ambassadors, affiliates, or influencers, including recruiting, coaching, and offboarding.
• Campaign Management: You can run campaigns end to end cleanly with no ball-drops: brief, execution, measurement, iteration.
• Content Editing: Basic content/editing instincts, enough to give creators genuinely useful direction via killer briefs.
• Ownership: You don’t need your hand held and have a bias for action. You show high ownership and comfort moving fast in a lean, scaling team.
• Systems Fluency: You don't need to code, but you should think in systems and be able to reason about how a workflow is wired together. You’re comfortable with tools, dashboards and automations.
• Communication: Ability to write clear, structured requests. You define a problem, specify the outcome you want, and smoothly hand it off to the technical team for implementation.
• Data-literate: You’re comfortable reading performance data from tidily-kept dashboards to drive decisions, so you’re not shooting from the hip with guesswork.

Nice to have

• Regulatory: Experience in a regulated or health-adjacent space, specifically working within compliance guardrails.
• Recruiting: Track record recruiting creators from specific communities/demographics.
• Instincts: “Gen Z” social-native instincts. Your age doesn’t matter, but you’re able to quickly grok algorithmic trends and turn those insights into actions.
• Whitelisting: Familiarity with whitelisting / paid-amplification of creator content. You know heat when you see it, and quickly raise it with the Performance team to get ad spend behind it.
• Automations: You have built or heavily used automations / no-code tools (Zapier, Airtable, or similar) to run a program.
• AI-Native: Comfortable prompting and working with AI tools as part of daily workflow. You’ve likely vibe coded something cool already.

Our cultural standards

We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:

1. Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
2. Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
3. Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
4. If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
5. Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
6. A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
7. Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
8. Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve.
9. Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
10. The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a f*ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”