AI Graphic Designer focused on performance advertising
Job Description
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About the Role
We’re looking for an AI Graphic Designer focused on performance advertising to create high-volume static ad creatives for DTC and e-commerce brands.
This is a hands-on production role. You’ll work from creative briefs developed by a Senior Creative Strategist and turn them into multiple polished, ready-to-test static ad variations.
The ideal candidate understands that performance creative is not just about making something look good — it needs to stop the scroll, communicate an angle quickly, and be built for testing.
You should be comfortable combining AI-generated imagery with strong traditional design skills in Figma, Photoshop, or Adobe tools.
What You’ll Do
- Create high-converting static ads for Meta and other paid social channels
- Turn creative briefs into multiple visual directions and ad variations
- Produce new creatives at high volume every week
- Use AI image-generation tools to speed up production and expand creative testing
- Refine AI-generated visuals with strong typography, composition, retouching, and layout
- Adapt winning concepts into new hooks, formats, audiences, and visual variations
- Work closely with the Senior Creative Strategist and performance marketing team
- Iterate creatives based on campaign performance and feedback
- Maintain a fast, organised, repeatable creative production workflow
What We’re Looking For
- Proven experience creating static paid-social ads, ideally for DTC or e-commerce brands
- A portfolio that includes actual advertising creatives, not only branding, websites, or organic social content
- Experience producing multiple creative variants quickly
- Understanding of direct-response and performance creative principles
- Strong hands-on skills in Figma, Photoshop, Illustrator, or similar professional design tools
- Practical experience using AI image-generation tools in commercial creative production
- Strong visual judgement in typography, composition, hierarchy, product presentation, and image editing
- Ability to follow a creative brief accurately while still making strong execution-level design decisions
- Comfortable working in a fast-paced environment where new creatives are shipped continuously
Strong Plus
- Hands-on experience with Higgsfield
- Experience with tools such as Midjourney, FLUX, Nano Banana / Gemini, Firefly, Krea, or similar AI image-generation workflows
- Experience working with beauty, health, supplements, wellness, apparel, or other DTC consumer brands
- Experience creating ads for brands operating at meaningful paid-media scale
- Familiarity with creative testing, CTR, CPA, ROAS, and performance-driven iteration
What Success Looks Like
Within your first months, you’ll become a reliable owner of static-ad production: turning briefs into a steady weekly flow of polished, testable creative variations without requiring heavy day-to-day involvement from the wider team.
This role is ideal for a designer who enjoys making and iterating creatives at speed, rather than owning media buying or overall creative strategy.
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