AI-Forward Marketing Operations Expert

About the role:

We're looking for an AI-forward marketing operations expert to build the AI automation layer across every marketing team, automating workflows and building the infrastructure that scales our velocity, volume, and reporting.

The ideal candidate will have deep marketing ops expertise, strong fluency with AI tooling, and has built these systems end-to-end at other high-growth B2B SaaS startups: setting the logic behind flows like lead routing, architecting the systems, piping in and maintaining the data, and building reporting that gives full visibility into what we do.

What you'll be doing:

• Use AI to automate our workflows and scale our marketing programs (improve velocity, surface insights, and increase volume). You need to be able to executive these projects end-to-end: identifying opportunities, mapping out workflows, connecting the necessary systems, building the skills and workflows, and fine-tuning them for performance.
• Work with the marketing, BDR, and sales teams to build and optimize the workflows for lead scoring, lead routing, email campaigns, content production, webinars, and events.
• Build dashboards and reports to measure marketing ROI, including pipeline generation, attribution, campaign performance, and conversion rates.
• Maintain accurate, reliable data across our marketing systems (piping in data, enriching it, regularly auditing it, updating it and fixing errors).
• Develop internal playbooks and documentation for how to use AI tools and workflows.
• Manage and optimize our marketing technology stack, consisting of Hubspot, Salesforce integrations, and supporting tools.
• Stay up to speed on the latest marketing technology and look for ways to upgrade what we’re doing, increase our productivity, improve our efficiency, drive more results, etc.

What you'll need:

• 5-7 years of experience in marketing operations at a B2B SaaS startup or similar role
• Experience applying AI to marketing functions: Using LLMs (ChatGPT, Claude, Gemini), creating skills, and creating and chaining agents
• Strong proficiency with marketing tools such as Hubspot, Salesforce, Google Analytics, Influ2, Clay, and ZoomInfo
• Comfortable operating in fast-moving environments where systems and processes are being built for the first time