Advertising Sales Director

AccuWeather is seeking an accomplished, strategic, and results-driven Advertising Sales Director in Los Angeles to help build and sell digital advertising solutions. This is an exciting opportunity for an experienced sales leader with a proven track record to navigate complex digital media and data targeting solutions, work cross-functionally to develop innovative advertising solutions, and build lasting client relationships.

The role will manage Holding Company agency relationships with a focus on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms, and Data Analytics & Strategy Teams. In partnership with senior leadership, this role will develop a strategy specific to assigned holding companies while driving AccuWeather’s media, data, measurement, and analytics revenue. The ideal candidate has 5+ years of digital ad sales experience, a deep knowledge of the changing agency & media landscape, the drive to develop industry-transforming strategies, and the ability to build relationships with senior agency management and brands directly.

This is a remote position in Los Angeles, California.

KEY RESPONSIBILITIES

• Achieve and exceed revenue goals set by the company for existing and new accounts, focusing on selling AccuWeather digital advertising products to advertising agency and brand direct partners while maintaining and fostering positive relationships across both new and existing clients.
• Build and elevate relationships at the highest levels within assigned agencies, including C-Suite, Senior Agency Influencers, to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level.
• Serve as the internal voice of the agency customer to help shape product and marketing roadmaps, assess the revenue potential of assigned accounts, and identify the highest-value targets.
• Prospect new business opportunities within the territory through regular, thoughtful outreach to new clients/agencies, including face-to-face meetings, presentations, events, entertainment, and other related efforts.
• Identify revenue opportunities to grow existing client/advertising agency relationships.
• Manage client accounts, including maintaining contact lists, establishing meeting cadences with internal and external stakeholders, seeking new relationships/contacts, developing quarterly business reviews, organizing agency education initiatives, fulfilling ad hoc client requests, and conducting campaign performance reviews along with client entertaining.
• Maintain consistent pipeline updates and strong internal communications to ensure leadership and cross-functional partners are apprised of pipeline updates, progress toward goals, territory updates, opportunities, and challenges.
• Contribute to AccuWeather’s senior-level events, conferences, and activations within assigned agencies.
• Collaborate with internal specialists (marketing, strategy, data, operations/analytics) to meet revenue requirements and identify relevant opportunities for agencies/brands.
• Contribute to agency holding company partnership-level agreements, with opportunities to lead specific initiatives and capture revenue opportunities at the account level.
• Act as a trusted thought leader for both external stakeholders and investment teams by leading consistent customer and prospect education initiatives and events.
• Operate at the ‘tip of the spear,’ immersing in industry shifts (in-housing, rise of independent agencies, and consultancies, etc.) and competitive offerings to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations.
• Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the advertising community.
• Other duties as assigned.

QUALIFICATIONS

• A BA/BS degree required with 5+ years of digital ad sales experience with a focus on digital media, programmatic, first-party data, and analytics; experience executing large-scale brand partnerships across channels is ideal.
• High performer – achieve and exceed revenue targets through effective sales strategies, performance optimization, and development of innovative campaign strategies.
• Demonstrated ability to think strategically about a particular industry and/or product set to achieve customer goals and KPIs; ability to think creatively to solve problems to maintain and grow revenue and break new business.
• Excellent written and verbal communication skills along with strong presentation skills in both small and large groups.
• Familiarity with agency holding companies and strong relationships across the agency and brand direct.
• Ability to work collaboratively amidst cross-functional teams including strategy, marketing, ad operations, and analytics.
• Tenacious and driven self-starter who takes a hands-on approach in discovering new business opportunities and proactive outreach with a focus on high-value prospects.
• Hunter mentality – focus on cold outreach and prospecting to secure meetings with new clients and expand relationships with existing ones.
• Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams.
• Driven and solution-oriented; can overcome obstacles to drive projects through completion and balance quick turnaround with longer-term strategic efforts.
• Strong writing and copy-editing skills.
• Comfortable with a fast-paced, always-on, startup environment.
• Strong belief in AccuWeather’s vision and goals.

PREFERRED QUALIFICATIONS

• Demonstrated marketing abilities, programmatic advertising expertise, and experience pitching first-party data.
• High level of competency in oral and written communication skills.
• Demonstrated expertise in building relationships with senior agency decision-makers.