Ads Creative Strategist

The main purpose of the Ads Creative Strategist is to provide clients with top-quality creative media. This includes researching and reaching out to potential content creators while staying updated on the ever-changing TikTok and Instagram Reels trends.

The Ads Creative Strategist will develop a deep understanding of each client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, aligning with brand guidelines and including full video footage concepts for the creative campaign.

Additionally, the Ads Creative Strategist will liaise with potential content creators to assemble a team for each project and perform quality control on the received content to ensure it meets guidelines.

Mission statement:

The primary mission is to ensure the highest quality creative ads for clients by understanding their unique needs, brand voice, values, and messaging, while staying informed about changing trends.

You’ll work closely with content creators of your choice, researching, reaching out to, and liaising with them throughout the project. Direct communication with clients may also be required.

General Responsibilities:

• Strategizing script briefs based on current TikTok and Instagram Reels trends.
• Preparing detailed script briefs for content creators, including B-roll footage requirements.
• Researching content creators to match each brand’s customer avatar goals for testing concepts.
• Communicating with potential content creators regarding project scope.
• Ensuring the quality of video ad variations.
• Selecting and arranging content creators for each project.
• Ensuring the quality of content provided by creators.
• Providing feedback on received content.
• Keeping up with ongoing TikTok and Reels trends.
• Assisting with additional tasks as required by the Product Manager.

Requirements:

The Ads Creative Strategist should possess a creative flair and a comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels. They must also identify and strategize for various customer avatars’ pain points across different niches.

Great communication skills are essential for liaising with content creators, the creative team, and occasionally clients. Strong organizational, time management, and planning skills are also required.

Key Requirements:

• Proven experience in creating engaging creative content across diverse niches.
• Demonstrable knowledge of social media trends, with a focus on TikTok and Instagram Reels.
• Excellent interpersonal skills for clear and effective communication with creators, colleagues, and clients.
• The ability to develop creative concepts based on current and foreseeable trends.
• Strong presentation, organizational, time management, and interpersonal skills to deliver high-quality work promptly.
• High accountability, responsiveness, and ability to meet deadlines.
• Strong aptitude for working with people, problem-solving, and critical/analytical thinking.
• A growth and results-driven mindset, with the ability to handle and implement constructive criticism.
• Any remote work experience is a major advantage.
• Familiarity with autonomous work and time management (remote experience is a plus).
• Availability and responsiveness during office hours (Mondays to Fridays, 3-6 PM BCN time).
• Stable internet connection, laptop or PC, and ability to attend virtual video conferences.
• Excellent verbal and written communication skills in English (fluent, though not necessarily a native speaker).
• Open to receiving and providing constructive feedback.