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Job Description
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This is a remote full-time contract position and is open to candidates in Mexico. Please include a resume in English.
Job Summary
The Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for our clients. He or she is an independent contributor who is comfortable launching, managing, and optimizing campaigns.
The Paid Search Specialist has 2+ years of experience and expertise concerning every aspect of successful paid search efforts, including:
- Account, campaign, and ad group set up
- Conversion tracking
- Ad copy creation
- Keyword research and selection
- Budget management
- Report creation and presentation
Reporting
Essential Job Functions
Research and create PPC campaigns:
Define keyword targets using various tools such as SEM Rush, SpyFu, and Google Keyword Planner.
Advise on monthly campaign spend levels with the client's budget and goals in mind.
Create and/or revise ad copy and messaging.
Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
Create and present compelling paid search proposals/audits.
Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
Report on your results internally and externally in a clear, compelling fashion.
Collaborate closely with the account’s internal stakeholders and client contacts.
Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
Understand PPC best practices and provide insight through client deliverables.
Reliable management and reporting of monthly assigned PPC work.
Key Success Factors
Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking, and ROI-based digital ad campaigns.
Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients.
Excellent client-facing communication skills (via phone, email, and video call).
The ability to create clear reports with riveting ROI narrative.
Strong interdepartmental and interpersonal skills.
The ability to work at a computer during standard working hours.
Meet scheduled and proposed deadlines.
The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).
Skills & Requirements
Bachelor’s degree preferred.
Minimum 2 years of relevant work experience.
Excellent written and verbal English communication skills.
Expert knowledge with the following technologies/software/programs/processes:
Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
Basic knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsumo, Moz, Wordstream, SpyFu, or similar platforms.
Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
Ability to adapt to new software and changes in the paid environment quickly.
Ability to meet deadlines within a fast-paced marketing agency environment.
Time Breakout
20 percent internal communication
40 percent execution/production
10 percent reporting
10 percent miscellaneous
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Brafton
View Company ProfileBrafton is a premier, enterprise-grade content marketing agency, full-service digital strategy powerhouse, and creative media innovator engineered to operate as the definitive inbound execution and audience engagement layer for mid-market and enterprise brands globally. The company completely eliminates the severe systemic friction of modern inbound marketing—where commercial organizations face low search visibility, fragmented vendor management, unoptimized asset pipelines, and creative production bottlenecks—by deploying a unified, data-led content ecosystem. Moving far beyond traditional, siloed copywriting services or generic digital agencies, Brafton natively unifies technical search engine optimization (SEO), comprehensive search performance briefs, professional video production and animation, graphic and infographic design, web development, and end-to-end email marketing campaigns into a single high-velocity brand workspace. The agency empowers marketing teams to streamline multi-channel asset creation, scale high-intent organic traffic, and compress customer acquisition timelines with production-hardened precision. Under the hood, its sophisticated technical practice leverages proprietary, data-centric research methodologies to execute calculated marketing solutions tailored to performance-intensive sectors including financial services, education, and information technology. What sets Brafton apart is its uncompromising dedication to replacing guesswork with scientific, result-focused creative asset management; by bridging the gap between rigorous technical analytics and world-class digital storytelling, the firm remains the absolute, category-defining cornerstone of scalable global content marketing and revenue-driven brand acceleration.
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