Ad Creative Producer

We are seeking a talented and innovative Ad Creative Producer to join the creative team of one of Ruby Labs’ fastest-growing consumer products, advertising at high volume on Meta, Snapchat, and Google. This full-time role is central to driving our advertising creative process.

You will be responsible for producing high-quality ad creatives — both from briefs provided by the Lead Creative Producer and from your own ideas — managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert. As a key player in the ad production lifecycle, you will work directly under the Lead Creative Producer and maintain close coordination with User Acquisition Managers to refine and optimize our creatives based on performance data.

Key Responsibilities

Creative Production & Development

• Produce high-quality ad creatives end-to-end — statics, video, and AI-generated formats — executing briefs from the Lead Creative Producer to a high standard.
• Contribute your own ideas: lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
• Collaborate with the design team to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.

Project Management

• Oversee your production pipeline to ensure all creatives are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.
• Coordinate with designers, the Lead Creative Producer, and User Acquisition Managers to ensure smooth workflow and high-quality outputs.

Performance Analysis

• Work closely with User Acquisition Managers to analyze the performance of ad creatives across Meta, Snapchat, and Google, identifying those that best contribute to customer acquisition.
• Provide regular reports to the Lead Creative Producer on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.

Market and Competitor Analysis

• Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.
• Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.

Collaborative Efforts

• Liaise between creative teams and User Acquisition Managers to ensure that ad creatives are optimized for performance based on real-time data.
• Participate in brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.