Account Executive - Digital Fundraising & Advocacy

The Role

We manage digital fundraising, membership, and advocacy programs for our clients. Our core responsibilities involve finding, recruiting, and retaining supporters to raise revenue, win campaigns, and build brand recognition and loyalty.

• Collaborate with teams to design and execute effective digital fundraising campaigns for clients.
• Maintain strong client relationships through regular communication via email and phone, including weekly check-ins and participation in strategy meetings.
• Act as the primary project manager for client engagements, ensuring timely delivery of all deliverables and managing both internal and external stakeholders.
• Oversee the technical aspects of launching email campaigns using platforms like Luminate or EveryAction, depending on the client’s CRM.
• Analyze and distill results from email, web, advertising, and social campaigns to derive actionable insights that improve future campaign performance.
• Assist in drafting email, social media, and web copy for fundraising, advocacy, and engagement campaigns.
• Prepare and review agendas, meeting notes, calendars, and data reports for clients.
• Lead the creation of strategic documents such as campaign plans and wrap-up reports.
• Provide mentorship and feedback to junior staff members, guiding them through their deliverables.
• Track and report hours worked to ensure accurate billing and project management.

Key Responsibilities

This role requires 2-4 years of experience in digital fundraising, including managing a small-dollar email fundraising program for at least one year. Additional requirements include:

• Experience supporting the professional development of junior staff or interns.
• Proven ability to lead meetings, set project goals, and ensure successful outcomes.
• Strong analytical skills, including proficiency in Excel and the ability to interpret online fundraising metrics.
• Experience using eCRMs (e.g., Luminate, EveryAction).
• Understanding of digital email writing best practices.

Core Values

All M+R employees are expected to:

• Demonstrate a commitment to anti-racism, equity, and inclusion.
• Work collaboratively, fostering trust and respect through honesty, integrity, kindness, empathy, and authenticity.
• Show acute attention to detail and the ability to prioritize tasks to meet deadlines for multiple projects.
• Adapt quickly to new skills and technologies.
• Identify areas for improvement and propose solutions to overcome potential roadblocks.
• Embrace feedback as part of the learning process.
• Participate in equitable and inclusive decision-making processes.

Preferred Skills

While not required, the following are advantageous:

• Experience drafting compelling, creative digital direct response copy.
• Background in an agency or consulting environment.
• Deep knowledge of best practices in digital organizing, digital advertising, direct mail, telemarketing, social media, and media relations.