ZOE

ZOE is a pioneering HealthTech and personalized nutrition company on a mission to improve global health through world-leading scientific research and data-driven dietary insights. Founded in 2017 by Jonathan Wolf, George Hadjigeorgiou, and Professor Tim Spector, and headquartered in London, the company runs the largest in-depth nutrition study in the world. Under the hood, ZOE leverages comprehensive at-home testing—including continuous glucose monitors (CGMs), blood lipid tests, and advanced gut microbiome sequencing—to generate a deeply personalized profile of an individual's unique biological response to food. This massive dataset is fed into their proprietary AI algorithms, which translate complex metabolic science into an intuitive app that scores meals in real-time, guiding users toward optimal gut health and sustained energy without restrictive, one-size-fits-all dieting. Their primary target audience includes health-conscious consumers, longevity enthusiasts, and individuals looking to optimize their metabolic health and digestion through evidence-based food choices. What sets ZOE apart in the crowded consumer wellness market is its uncompromising commitment to rigorous, peer-reviewed clinical science and its thriving, community-driven ecosystem, proving that food is the most powerful medicine when tailored to your unique biology.