Winona

Winona (operating at bywinona.com) is a telehealth and wellness platform engineered for women navigating perimenopause and menopause. Founded in 2020 and headquartered in Austin, Texas, Winona specializes in delivering doctor-prescribed, bioidentical hormone replacement therapy (HRT) directly to patients, eliminating traditional barriers like in-person clinic visits or lengthy wait times. Under the hood, the company combines telehealth consultations with FDA-approved treatments, offering personalized care through a digital-first approach. This allows women to access expert-led menopause management—including education, symptom relief, and ongoing support—from the comfort of home. Winona also extends its reach through a Corporate Wellness Program, equipping employers with menopause education and telehealth resources to foster healthier, more inclusive workplaces. The platform’s research initiatives further position it as a leader in advancing women’s health data and advocacy.