Twelve Labs

Twelve Labs is a pioneering artificial intelligence company that specializes in building foundation models for multimodal video understanding. Founded in 2021, the San Francisco-based company is on a mission to give machines the ability to see, hear, and reason about video content exactly like humans do. Under the hood, Twelve Labs utilizes its powerful proprietary AI models—such as Marengo (a video encoder) and Pegasus (a video-language model)—to simultaneously process temporal and spatial data. Instead of relying on basic manual tags or metadata, the platform automatically extracts and maps relationships between visual actions, spoken words, on-screen text, and audio cues, turning massive video libraries into mathematically searchable embeddings. Their primary target audience includes global media and entertainment conglomerates, advertising agencies, and enterprise security teams who need to instantly search, summarize, and analyze petabytes of raw video footage through simple API calls. What sets Twelve Labs apart in the generative AI landscape is its highly scalable, video-native architecture that brings advanced, context-aware visual intelligence to any workflow, allowing developers to build sophisticated applications without having to train and maintain complex multimodal infrastructure themselves.