PlayOn Sports

PlayOn! Sports (operating under playonsports.com) is the premier high school sports media, technology, and fan engagement platform in the United States. Founded in 2008 by media executive David Rudolph, the company originally incubated as a division of Turner Broadcasting System before spinning off into a fully independent entity dedicated entirely to the high school athletic ecosystem. PlayOn! Sports operates a powerhouse portfolio of digital brands that comprehensively manage the scholastic sports lifecycle. Key properties include the NFHS Network (a joint venture with the National Federation of State High School Associations providing live and on-demand streaming of regular season and postseason events), GoFan (the market-leading digital ticketing and event management software utilized by thousands of schools nationwide), rSchoolToday (an enterprise athletic and activities scheduling management suite), and MaxPreps (the definitive national high school sports media hub, acquired by PlayOn! in early 2025 to natively unify scores, team stats, and video analytics under the MaxPreps Advantage suite). Backed by a major investment from KKR, the company ranks as one of the fastest-growing technology firms in North America on the Deloitte Technology Fast 500. In late 2025, PlayOn! Sports completed a strategic leadership transition, appointing consumer-technology veteran Perkins Miller (former CEO of Fandom) as Chief Executive Officer, while founder David Rudolph transitioned to steering the company's next-generation video streaming and sports analytics business. Headquartered in Alpharetta, Georgia, the organization employs a multi-disciplinary corporate workforce supporting an infrastructure that powers millions of streaming hours and digital transactions for high school athletic departments across all 50 states.