Pencil

Pencil (operating at trypencil.com) is an enterprise-grade AI marketing platform engineered for automation and governance in creative and media workflows. Founded by James Chadwick and Sumukh Avadhani and headquartered in London, Pencil redefines marketing operations by aggregating AI models into a unified operating system. Unlike traditional tools that fragment workflows or lack scalability, Pencil enforces enterprise-grade governance while turning production efficiencies into measurable media growth. Under the hood, the platform consolidates disparate AI agents, ensuring compliance, version control, and seamless collaboration across briefing, creative generation, and performance tracking. This empowers global brands—including Diageo, Unilever, and L’Oréal—to accelerate campaign execution, reduce manual overhead, and maintain consistency at scale. Backed by $4.1M in funding across two rounds, including a Seed round in 2020, Pencil has also been recognized as a Gartner Cool Vendor for its innovative approach to agentic marketing automation.