OpenUp

OpenUp (operating at openup.com/) is a mental well-being platform engineered for workplaces, offering confidential therapy, coaching, and strategic people analytics tailored to employees, managers, and HR leaders. Founded in 2020 and headquartered in Amsterdam, Netherlands, OpenUp reimagines traditional Employee Assistance Programs (EAPs) by providing direct, preventative mental health support without waiting lines, anonymously, and in over 40 languages. Under the hood, the platform delivers personalized guidance from certified psychologists through an accessible digital interface, empowering users to build resilience and engagement. This allows organizations to strengthen teams, boost productivity, and foster a healthier workplace culture. Backed by a €20 million capital injection from venture capital firms Smartfin and Rubio Impact Ventures, OpenUp has rapidly scaled to serve over 1.5 million users across the Dutch and European corporate sectors.