Madhive

Madhive (operating at madhive.com) is a demand-side platform (DSP) and AI-driven technology company engineered for modern local media advertising. Founded in 2016 and headquartered in New York, NY, Madhive modernizes legacy TV and digital advertising systems, enabling hyper-targeted, measurable outcomes for advertisers of all sizes. Under the hood, its self-service platform leverages AI and precision targeting to connect brands with local audiences across TV, digital, and emerging media channels. This allows media sellers, national agencies, and local content creators to drive real, scalable local outcomes—from small businesses to enterprise campaigns—while optimizing spend and performance. Backed by a $307M Series D round led by Goldman Sachs Asset Management, Madhive powers over 50,000 campaigns daily, serving as a trusted partner for local media professionals and national brands alike.