Kueski

Kueski (operating at kueski.com) is a financial services platform engineered for accessible, flexible credit solutions in Latin America. Founded in 2012 by Leonardo De la Cerda and Adalberto Flores Ochoa and headquartered in Guadalajara, Mexico, Kueski redefines consumer lending by offering instant, interest-free loans and buy-now-pay-later (BNPL) options without traditional credit checks. Under the hood, the company leverages alternative data analytics and digital underwriting to assess creditworthiness, enabling rapid approvals for amounts ranging from $200 to $26,000. This allows consumers to cover emergencies, make large purchases, or split payments into manageable quincenal installments—both online and in physical stores—without relying on credit cards. Backed by over $300 million in equity and debt funding, Kueski has grown into one of the largest BNPL providers in the region, serving millions of users across Mexico and beyond.