Jeeny

Jeeny is a premier ride-hailing and mobility platform dedicated to making daily commuting accessible, affordable, and flexible across the Middle East. Originally established in 2014 as Easy Taxi—a joint venture between Middle East Internet Group, Rocket Internet, and iMENA—the company revamped as Jeeny in 2016 to expand its digital footprint. Under the hood, Jeeny operates a highly efficient logistics and ride-sharing network that prioritizes localized user experiences, integrating advanced features like real-time tracking and seamless fintech partnerships (such as embedding Al Rajhi Bank's Mokafaa rewards). Their primary target audience consists of everyday commuters seeking cost-effective travel and gig-economy drivers looking for better earning potential through lower commission rates. What sets Jeeny apart in the fiercely competitive MENA mobility market is its distinct price advantage, strong regional focus in Saudi Arabia and Jordan, and its rapid evolution from a simple taxi app into a comprehensive, multi-service digital ecosystem.