goop

goop (operating at goop.com) is a wellness and lifestyle brand and company engineered for exploration, curation, and groundbreaking conversation. Founded in 2008 by Gwyneth Paltrow and headquartered in Santa Monica, California, goop makes its own branded lines of clothing, skin care, fragrance, vitamins and supplements, and body products. Under the hood, the robust content on the site focuses on wellness and lifestyle topics. This allows customers to bring more agency, depth, and joy to their lives. Backed by $75M in funding.