General Assembly

General Assembly (operating at generalassemb.ly) is a leading global education platform engineered for career transformation through immersive, industry-aligned training. Founded in 2011 by Adam Pritzker, Brad Hargreaves, Jake Schwartz, Matt Gray, and Matthew Brimer and headquartered in New York, General Assembly disrupts traditional education by offering flexible, outcome-driven courses in coding, data science, design, and business—rather than rigid, theoretical degree programs. Under the hood, its curriculum is designed in collaboration with industry leaders, ensuring relevance to modern workforce demands, while its hybrid and online formats accommodate working professionals. This allows individuals and corporate teams to reskill or upskill rapidly, bridging gaps between education and employment. With revenue in the mid-hundreds of millions and substantial backing, General Assembly scales partnerships and enterprise solutions to empower over two million alumni across sectors like healthcare, finance, and retail.