Faire

Faire (operating at faire.com) is a wholesale technology platform engineered for independent retailers and brands. Founded in 2017 and headquartered in San Francisco, Faire revolutionizes the traditional wholesale model by connecting local and global sellers with retailers—whether they run a clothing boutique or a grocery store—through a digital marketplace. Under the hood, the platform aggregates over 100,000 brands into a single, searchable catalog, leveraging AI-driven recommendations and streamlined procurement tools to simplify sourcing. This allows retailers to discover niche products, negotiate bulk pricing, and curate unique offerings that strengthen their local community’s distinct character. Backed by over $1.5 billion in funding from world-class investors including Sequoia Capital, Ventures, and Founders Fund, Faire has scaled to empower small businesses with the tools to compete in an increasingly fragmented retail landscape.