ConsumerAffairs

ConsumerAffairs (operating at consumeraffairs.com) is a consumer advocacy and review platform engineered for informed purchasing decisions. Founded in 1998 by Jim Hood and headquartered in Tulsa, Oklahoma, ConsumerAffairs bridges the gap between consumers and brands by aggregating verified reviews, expert research, and safety recalls—eliminating the friction of unreliable product information. Under the hood, the platform combines crowdsourced user feedback with editorial expertise, curating buyers’ guides and real-time alerts on recalls or scams. This allows shoppers to make confident choices while empowering brands to address complaints transparently. Though privately held, ConsumerAffairs sustains itself through its Authorized Partner Program, monetizing trust rather than user fees.