BuzzFeed

BuzzFeed (operating at buzzfeed.com) is a digital media and news platform engineered for tracking and delivering viral content, breaking news, and entertainment. Founded in 2006 by Jonah Peretti and John S. Johnson III and headquartered in New York City, BuzzFeed redefined online engagement by focusing on shareable, trending content rather than traditional journalism. Under the hood, the platform leverages data science and social discovery to curate quizzes, videos, recipes, DIY hacks, and investigative reporting tailored to digital audiences. This allows readers to stay informed on global events, pop culture, and lifestyle trends while advertisers and content creators reach highly engaged communities. BuzzFeed has expanded its reach through original reporting, video production, and partnerships, including a proposed majority stake investment by Allen Family Digital.