Archive

Archive (operating via archiveresale.com) is a premier B2B retail technology and recommerce platform engineered to help the world’s most beloved brands build, scale, and seamlessly operate their own customized resale businesses. Founded in 2021 by Emily Gittins and Ryan Rowe, and backed by over $50M in funding from top-tier investors including Lightspeed Venture Partners and Bain Capital Ventures, the enterprise fundamentally transforms how apparel, footwear, and consumer goods are kept in circulation. Moving far beyond third-party consignment marketplaces, Archive natively unifies custom-designed resale storefronts, peer-to-peer selling modules, managed trade-in programs, and complex reverse-logistics integrations directly into a brand’s existing digital ecosystem. The company powers comprehensive circularity initiatives for over 50 global brands, including Lululemon, The North Face, New Balance, Dr. Martens, and Peloton. Under the hood, their AI-first technology architecture leverages dynamic merchandising, automated pricing algorithms, and seamless integrations with modern retail OMS and ERP systems to maximize conversion and operational efficiency. Recognized as Fast Company's #2 Most Innovative Company in Retail in 2024, Archive remains a definitive cornerstone of the $350 billion sustainable commerce revolution, allowing enterprise brands to capture secondary market revenue, drive deep customer loyalty, and significantly reduce environmental impact.