Alo Yoga

Alo Yoga (operating at aloyoga.com) is a premium activewear and lifestyle brand engineered for mindful movement and wellness. Headquartered in Beverly Hills, California, Alo Yoga designs contemporary, performance-driven apparel—including yoga pants, leggings, and loungewear for men and women—built to support both on- and off-the-mat activities. Wear-tested by yogis, its products prioritize fit, function, and ethical manufacturing, with a commitment to honoring human rights throughout the production process. The brand fosters a community centered around mind-body wellness, offering not just apparel but also digital content like at-home workouts and behind-the-scenes launches to inspire its audience. Alo Yoga’s early-stage growth was supported by a $2 million Seed funding round, which targeted initial product and market development.