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Nylas
Marketing & Sales Just now

VP of Go-to-Market

Nylas
TorontoToronto
Full-time
Not Disclosed
Senior-Level

Job Description

Key Skills Required

Master these to land this role

APIB2B SaaSLead GenerationSales RepresentativeEnterprise Sales

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At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs that streamline these functionalities, ensuring they are secure and effective. Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in shaping digital communication tools across sectors like healthcare and education.

We're looking for a VP of Go-to-Market to lead Nylas through its next stage of growth. This isn't a traditional functional leadership role—it’s about building a repeatable go-to-market engine that aligns Sales, Marketing, Product, and Customer Success around a shared strategy.

This role directly leads Sales and Marketing, including the Director of Sales and Director of Marketing, and owns the GTM operating model connecting these teams to Product, Customer Success, and Revenue Operations. The mandate is broader than running two functions: building a coherent system for where we play, how we win, and how we scale.

What You'll Do

GTM Strategy & Architecture

  • Own Nylas's GTM strategy across segments, motions, channels, and teams.
  • Define and refine our ICP, segmentation, priority use cases, buyer personas, and routes to market.
  • Choose where Nylas plays, how we win, and where we concentrate investment.
  • Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers.
  • Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches to create successful commercial motions.
  • Establish GTM rhythms, decision rights, shared metrics, and accountability.

Sales & Revenue Leadership

  • Lead and mentor our Director of Sales and build an Account Executive team that consistently exceeds targets.
  • Own new business revenue strategy and execution, with accountability for bookings, pipeline, productivity, and forecast accuracy.
  • Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates through disciplined inspection and coaching.
  • Build scalable enterprise sales processes and repeatable plays for our highest-value use cases, verticals, and buyer personas.
  • Partner with Sales Operations on forecasting, capacity planning, enablement, funnel health, and operating cadence.

Marketing Leadership

  • Lead and mentor our Director of Marketing, setting clear priorities and accountability.
  • Set marketing strategy and investment priorities around the GTM segments, use cases, and motions where Nylas has the strongest right to win.
  • Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation.
  • Align Marketing and Sales so market insight, pipeline creation, campaigns, conversion, and customer experience operate as one system.

Cross-Functional Leadership

  • Serve as the executive connective tissue across Sales, Marketing, Product, Customer Success, Revenue Operations, and Partnerships.
  • Connect acquisition, onboarding, adoption, expansion, and customer feedback.
  • Represent the voice of the market and customer, ensuring GTM insight informs company and product priorities.
  • Build a culture of accountability, transparency, customer obsession, and shared ownership of growth.

What You'll Bring

  • 12+ years leading B2B SaaS go-to-market or revenue organizations, including scaling commercial teams through growth stages.
  • Demonstrated success designing, building, or materially reshaping a go-to-market motion—not only operating an established one.
  • Experience leading Sales and working deeply across Marketing, Product, Customer Success, and Revenue Operations; direct Marketing leadership preferred.
  • Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software.
  • Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales inspection, and revenue operating cadence.
  • Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch strategy.
  • Proven ability to simplify complex technical products into compelling customer value for technical and executive buyers.
  • Exceptional executive presence with experience presenting GTM strategy, forecasts, and business performance to leadership and Boards.
  • Outstanding coaching, recruiting, analytical, and organizational leadership skills.

Success in Your First Year

  • Establish a clear, company-wide GTM strategy focused on our highest-value customer segments and use cases.
  • Build a predictable, repeatable enterprise sales motion and improve pipeline quality, conversion, productivity, and forecast accuracy.
  • Align Sales and Marketing around the same buyers, use cases, value propositions, and revenue priorities.
  • Turn pricing, packaging, product launches, and customer feedback into repeatable commercial plays.
  • Create tighter integration across Sales, Marketing, Product, Customer Success, and Revenue Operations.
  • Take clear executive ownership of GTM decisions and operating rhythms, with transparent visibility into pipeline and performance.
  • Develop our Sales and Marketing leaders and organizations, increasing accountability, capability, and execution quality.

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Nylas is the premier, enterprise-grade communications API platform, email productivity specialist, and conversational data infrastructure powerhouse engineered to operate as the definitive, single-integration abstraction layer for global email, calendar, and contacts networks. The company completely eliminates the severe systemic friction of modern application connectivity—where software developers face fractured sync states, complex multi-vendor OAuth authentication flows, brittle IMAP/SMTP edge cases, and distinct schema variations across Microsoft Office 365, Google Workspace, and Exchange—by deploying a universal, high-concurrency cloud API ecosystem. Moving far beyond traditional, passive webhook relays or basic email parsing tools, Nylas natively unifies real-time bi-directional email syncing, complex scheduling and booking engines, automated contact extraction, and generative AI-powered parsing capabilities into a single high-availability developer workspace. Trusted by over 250,000 developers and hyper-growth enterprises—including Upwork, Wix, Ceridian, and Freshworks—the platform processes billions of API requests daily, empowering corporate applications to securely surface messaging telemetry, minimize user churn, and automate workflows with production-hardened precision. Under the hood, its sophisticated technical core boasts military-grade security profiles, orchestrating automated sync pipelines, real-time webhooks, and strict data governance protocols compliant with SOC 2 Type II, HIPAA, and GDPR mandates. Backed by over $175 million in growth funding from tier-one institutional investors like Tiger Global, 8VC, and Slack Fund, the firm sets itself apart through its uncompromising dedication to replacing ancient communications architecture with absolute developer velocity; by bridging the gap between legacy enterprise mail servers and modern, scalable applications, Nylas remains the undisputed cornerstone of the modern communications API landscape.

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VP of Go-to-Market at Nylas | HireSkys