Vice President of Marketing

We’re seeking an experienced Vice President of Marketing to build out our consumer and vet marketing capabilities in preparation for the anticipated launch of our lead drug, LOY-002. This is a unique opportunity to set the strategy for how we will bring the first longevity drug for dogs to market.

You will own our marketing and communications plan end to end. This includes how we build an entirely new category of medicine, who we reach, how we reach them, what we say, and how we show up in the world.

The problem you’d be solving

We’re creating a category of medicine that doesn’t yet exist for two diverse audiences: veterinary professionals and consumers. While we’re in the pre-approval phase, this category creation work is essential to ensuring we have a strong foundation of vet professionals who understand our approach to targeting aging directly and trust the rigor and approaches our scientific, clinical, and manufacturing teams are taking. Just as important, this includes driving consumer awareness and understanding around aging as a treatable condition that dog owners should be looking to address directly.

Near-term this role is focused on building the category with both audiences. This includes early messaging and positioning work for aging care, honing our key audiences and how best to reach them, and building concrete plans for launch. It also means defining how we measure success in this pre-approval phase.

As we get closer to our anticipated launch (dependent on progress with the FDA), this role will evolve into team building and preparation for launch. This will include ensuring we have what we need in place to educate veterinary professionals, drive consumer demand, and continue to grow awareness of Loyal more broadly.

Company communications

Beyond launch preparations, you will also own how Loyal communicates as a company. We have a robust R&D pipeline and are looking for a leader who can set the strategy for what we talk about, when, why, and how. This includes communicating progress across all drugs in our pipeline, promoting key publications and partnerships, and situating Loyal in the center of longevity and senior dog care conversations.

What we’re looking for

This role is for someone who is a builder, can set strategy with an executive team while managing daily marketing tactics, and has strong taste and opinions for how to build a brand that is credible and trustworthy with veterinary professionals yet warm and accessible to consumers.

The ideal candidate should have a diverse marketing background across both consumers and professionals (healthcare/animal health a plus), be able to execute (not just direct), have a demonstrated track record of successful launches, and be a strong team leader and builder.

You will be reporting to our VP of Commercial and inherit our marketing team of two.

About you

• You’ve built a marketing function from the ground up.
• You’ve marketed to both consumers and professionals. Healthcare or animal health experience is a plus.
• You’ve taken a product to market and you can talk specifically about what you’d do differently next time.
• You have real taste and strong opinions about brand. Particularly how to be credible and rigorous with veterinary professionals while staying warm and accessible to consumers.
• You’re comfortable setting strategy with an executive team and working the tactics.
• You’ve hired and developed marketers.
• You can operate without a scoreboard while you define key metrics.

Bonus, not required

• You’ve marketed in a regulated category.
• You’ve built something people talked about without a large paid budget behind it.